Marketing Director

Salamander Designs - Bloomfield, CT

Full-time - Senior

Remote - Bloomfield, CT

Merchant Wholesalers, Durable Goods

About the position

Join our close-knit team at Salamander Designs Ltd, a growing company located in Bloomfield, CT, as a Marketing Director. This full-time leadership position is pivotal in shaping the marketing strategies and products for our organization. The Marketing Director will not only oversee but also actively participate in the development and execution of comprehensive marketing plans that align with our business objectives. This role requires a blend of strategic planning and tactical execution, ensuring that our marketing efforts are effective and resonate with our target audience. In this position, you will be responsible for directing and implementing the organization's advertising and promotional activities. You will analyze target market information to identify and recommend effective marketing approaches, as well as identify new market segments that can benefit from our products. Your expertise will be crucial in preparing effective advertising campaigns based on thorough market research and maintaining knowledge of emerging products and services. Collaboration is key in this role, as you will work closely with senior executives to develop growth plans for the organization. You will also be responsible for forecasting, drafting, implementing, and overseeing the department's operating budget. Additionally, you will manage CRM automation, segmentation, and targeted communication strategies to enhance our marketing efforts. A significant aspect of this role includes developing and leading comprehensive digital marketing strategies, encompassing SEO, SEM, and social media, to drive brand awareness and engagement. As part of your responsibilities, you will also travel to tradeshows across the US multiple times per year, representing our brand and engaging with potential clients and partners.

Responsibilities

• Directs and implements the organization's advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department's operating budget.
• Manages CRM Automation as well as segmentation and targeted communication strategies.
• Develops and leads comprehensive digital marketing strategies, encompassing SEO, SEM, and social media, to drive brand awareness and engagement.
• Travels to tradeshows across the US multiple times per year.
• Performs other related duties as assigned.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field required.
• At least 10 years of experience in marketing.
• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.

Benefits

• Health insurance
• Paid time off
• Vision insurance
• IRA Matching
• Simple IRA
• Flexible work from home options