Marketing Director

$65,000 - $80,000/Yr

Walnut Creek Nursing Center - Kettering, OH

Full-time - Mid Level

Kettering, OH

Nursing and Residential Care Facilities

About the position

The Marketing Director at Walnut Creek Nursing Center is responsible for implementing strategic marketing initiatives aimed at attracting residents, engaging families, and maintaining strong relationships with referral sources. This role focuses on executing marketing activities, coordinating community outreach events, managing digital content, and assisting with campaigns to enhance visibility and drive admissions, ultimately supporting the facility's growth and occupancy goals.

Responsibilities

• Implement marketing activities designed to attract prospective residents and increase census.
• Assist with the execution of census-building campaigns across digital, print, and social channels to drive leads and inquiries.
• Track and report on lead generation efforts, collaborating with admissions staff to ensure timely follow-up on inquiries and tours.
• Coordinate and attend community events, health fairs, and networking activities to build awareness and establish relationships with potential residents, families, and referral sources.
• Work closely with local healthcare providers, hospitals, and senior organizations to strengthen referral partnerships and generate admissions.
• Represent the organization at community outreach events to enhance brand visibility and foster positive relationships within the community.
• Manage the facility's digital presence, including updating website content, engaging on social media, and optimizing SEO to increase visibility and attract inquiries.
• Assist with creating engaging content such as newsletters, blog posts, social media updates, and marketing materials to communicate the facility's services, programs, and unique care offerings.
• Maintain a content calendar and ensure timely posting across all digital channels.
• Coordinate the execution of census-driven marketing campaigns, tracking results and suggesting adjustments to optimize lead generation.
• Develop and distribute marketing collateral, including brochures, event flyers, and advertisements, ensuring brand consistency across materials.
• Monitor and report on the performance of marketing campaigns to assess effectiveness and identify opportunities for improvement.
• Assist in tracking marketing expenses and staying within budget guidelines for various marketing activities.
• Gather and analyze data on key performance indicators (KPIs) related to census building, lead generation, and community engagement efforts.
• Provide regular updates and reports to management on marketing performance, census trends, and potential areas for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of 2-3 years of experience in LTC marketing.
• Experience in healthcare, senior living, or a similar industry is required.
• Excellent communication, writing, and presentation skills.
• Proven experience in developing and executing successful marketing campaigns.
• Analytical skills with the ability to interpret data and make data-driven decisions.