Marketing Director

The Loan Atlas - San Diego, CA

Full-time - Senior

Remote - San Diego, CA

About the position

The Loan Atlas is seeking a driven and experienced Marketing Director to lead its marketing initiatives. This role involves developing and executing a comprehensive marketing strategy to establish The Loan Atlas as a trusted resource in the mortgage industry. The Marketing Director will set clear goals, track KPIs, manage a distributed team, and oversee the marketing budget to ensure impactful campaigns. This position is ideal for someone who is ready to take ownership and deliver results in a dynamic, entrepreneurial environment.

Responsibilities

• Build, execute, and optimize marketing campaigns across multiple channels to drive brand awareness, traffic, qualified leads, and membership conversions.
• Develop a cohesive brand voice and messaging aligned with the company’s mission.
• Identify and target key customer segments in the mortgage and loan originator space.
• Oversee all marketing initiatives to ensure alignment with broader business goals.
• Maintain a data-driven approach by tracking and analyzing campaign performance.
• Manage and mentor the marketing team to foster growth, collaboration, and accountability.
• Serve as a Member of the Executive Leadership Team.
• Collaborate with the Executive Team to align marketing efforts with business objectives and product development.
• Develop and manage budgets, forecasts, and timelines to ensure resource efficiency.
• Create and manage a monthly content calendar that outlines marketing emails, YouTube videos, Instagram posts, blog posts, and more.
• Review, edit, and approve all copy for various marketing materials.
• Run weekly marketing meetings to ensure all projects stay on track and provide updates on upcoming events.
• Develop and execute marketing/sales events and webinars, including offers, deadlines, and follow-up campaigns.

Requirements

• 10+ years of relevant marketing and leadership experience.
• Proven track record in leading and managing marketing teams.
• Strong background in digital marketing, campaign strategy, and analytics.
• Demonstrated ability to set and achieve goals, working independently and within a team.
• Strong command of email marketing strategies and automation workflows.
• Experience with SEO, SEM, and PPC campaign management.
• Proficient with analytics tools like Google Analytics.

Nice-to-haves

• Mortgage industry experience or deep understanding of the mortgage/financial space.
• Experience in the coaching or personal development industry.
• Passion for coaching, mentorship, and personal growth.

Benefits

• Base salary of $90k/year plus a bonus of up to $25k/year.
• Remote work opportunity.
• Flexible working hours.