Marketing director

$62,317 - $75,046/Yr

Indio - Beverly Hills, CA

Part-time - Senior

Beverly Hills, CA

Food Services and Drinking Places

About the position

We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in both traditional and digital marketing strategies, with a proven track record of developing successful campaigns that resonate with target audiences. This role requires a creative thinker who can analyze market trends, oversee marketing projects, and collaborate effectively with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive customer engagement.
• Oversee social media marketing efforts, ensuring consistent messaging across all platforms.
• Create compelling copy for various marketing channels, including print advertising, email marketing, and digital content.
• Conduct market research to identify trends, consumer preferences, and competitive landscape to inform strategic decisions.
• Manage SEO initiatives to improve website visibility and search rankings.
• Collaborate with the design team to produce high-quality marketing materials that align with brand standards.
• Monitor and analyze the performance of marketing campaigns using analytics tools, making data-driven adjustments as necessary.
• Lead the marketing team in brainstorming sessions, fostering an environment of creativity and innovation.

Requirements

• Proven experience in a senior marketing role, preferably as a Director or similar position.
• Strong knowledge of digital marketing techniques including social media marketing, email marketing, SEO, and content creation.
• Proficiency in WordPress for managing website content and updates.
• Excellent copywriting skills with the ability to create engaging content for diverse audiences.
• Experience in print advertising strategies is a plus.
• Strong analytical skills with the ability to interpret data and market research findings.
• Exceptional leadership skills with experience managing teams and driving collaborative efforts.
• A degree in Marketing, Business Administration, or a related field is preferred.

Nice-to-haves

• Experience in print advertising strategies is a plus.