Marketing Director

$78,000 - $90,000/Yr

Fresno/Clovis Chrysler Dodge Jeep Ram Group - Fresno, CA

Full-time - Mid Level

Fresno, CA

About the position

The Marketing Director at Finegan Dealer Group is responsible for leading marketing initiatives to drive brand growth and enhance market position. This role involves developing comprehensive marketing strategies, conducting market research, managing brand guidelines, and overseeing integrated marketing campaigns. The Marketing Director will collaborate with various departments to align marketing goals with overall business objectives and mentor the marketing team to foster a culture of creativity and accountability.

Responsibilities

• Develop and implement a strategic marketing plan that drives business growth, enhances brand awareness, and increases market penetration.
• Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape; utilize insights to inform marketing strategies.
• Oversee the development, implementation, and management of brand guidelines and positioning to ensure consistency across all channels.
• Lead the creation and execution of integrated marketing campaigns across digital, social, print, and events, measuring their effectiveness and optimizing as necessary.
• Collaborate with internal and external teams to create engaging content that speaks to target audiences and strengthens brand messaging.
• Mentor the team, fostering a culture of creativity, accountability, and professional growth.
• Develop and manage the marketing budget, ensuring cost-effective execution of marketing activities while measuring ROI.
• Work closely with sales, product development, and other departments to ensure alignment on marketing goals, product launches, and customer experience initiatives.
• Establish key performance indicators to measure the success of marketing initiatives and provide regular reports to the executive team.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 3 years of experience in a marketing leadership role, preferably within the automotive industry.
• Proven track record of developing and executing successful marketing strategies that drive sales and enhance brand visibility.
• Strong understanding of digital marketing, content strategy, social media platforms, and analytics tools.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.
• Creative thinker with strong analytical skills and a data-driven mindset.
• Experience driving employee engagement and professional development.

Benefits

• Dental insurance
• Health insurance
• Opportunities for advancement
• Vision insurance