Marketing Director

$75,000 - $115,000/Yr

Leslie Heating, Cooling, & Electric - Lombard, IL

Full-time - Mid Level

Lombard, IL

About the position

The Marketing Director at Leslie Heating, Cooling, & Electric is a pivotal role responsible for enhancing brand awareness and driving customer engagement. This position not only focuses on strategic marketing initiatives but also involves collaboration with the Leadership Team to guide the company's overall direction. The ideal candidate will leverage their expertise to uncover market opportunities and develop comprehensive marketing plans that align with business objectives.

Responsibilities

• Become a market expert, know the customer needs and build brand strategies that communicate a compelling message to drive our vision.
• Uncover new market opportunities, media channels, products and partnerships.
• Develop an annual marketing plan and production calendar to build a quality sales pipeline that aligns with annual business objectives, including market share and household penetration.
• Create marketing materials, demos, story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
• Seek out media coverage, work with company spokespeople to prepare them for interviews and public appearances.
• Develop and manage agency partners as they scale the marketing function.
• Ensure all marketing activities feel local and personal.
• Allocate budget, track results and refine accordingly.

Requirements

• Bachelor's degree or relevant work experience required.
• Solid leadership of teams, measurement of ROI and accountability for results.
• Knowledge of all distribution channels, including traditional, digital and guerrilla marketing.
• Ability to inspire and lead others to attain company goals.
• Analytical with an aptitude for managing details.
• Outstanding communication; able to articulate ideas clearly and enthusiastically.
• Ability to work at both strategic and tactical levels.
• Engaging personality that blends well with a fast-paced, goal-driven environment.
• Highly motivated, flexible and great attitude on life.

Benefits

• Paid training
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• 401(k) 4% Match
• Vision insurance
• 401(k) matching
• Employee discount
• Life insurance