Executive Profiles - New York, NY
posted 3 months ago
The Marketing Director will play a pivotal role in shaping the marketing strategies for a global fashion company based in Midtown Manhattan. This position is designed for a dynamic individual who can lead the marketing team in developing and executing e-commerce strategies that effectively drive brand awareness and sales. The ideal candidate will have a strong background in marketing, particularly within the fashion industry, and will be responsible for overseeing the complete process of all marketing strategies. This includes the development of innovative marketing campaigns, social media initiatives, and promotional content that resonate with the target audience. In this role, the Marketing Director will manage all written content for the company’s website, ensuring that it aligns with the overall brand messaging and marketing objectives. The successful candidate will also be expected to communicate and collaborate closely with the digital team and external agencies to ensure cohesive marketing efforts. A strong understanding of website optimization is crucial, as the Marketing Director will need to navigate tools such as Google Analytics, Amazon, and advertising analytics to identify opportunities for improvement and growth. The Marketing Director will maintain a campaign calendar to ensure timely execution of marketing initiatives and will be responsible for analyzing the effectiveness of campaigns to drive continuous improvement. This position requires a proactive approach to problem-solving and the ability to work independently while also collaborating with cross-functional teams to achieve marketing goals.