Cardinal Senior Management - Rochester, MI

posted 2 months ago

Full-time - Senior
Rochester, MI
Nursing and Residential Care Facilities

About the position

We are seeking a highly skilled and experienced Marketing Director to join our team at Cardinal Senior Living. The Marketing Director will be responsible for developing and implementing comprehensive marketing strategies that will increase brand awareness, drive sales, and enhance customer engagement. This role requires a candidate with a proven track record of success in developing and executing marketing campaigns, as well as a deep understanding of the latest marketing trends and technologies. The ideal candidate will be adept at managing various marketing channels, including digital, print, and social media, and will work closely with cross-functional teams to ensure alignment with company goals and objectives. In this position, the Marketing Director will oversee all marketing campaigns, ensuring they are executed effectively and within budget. The role involves analyzing market trends and customer insights to inform marketing strategies, as well as measuring and reporting on the effectiveness of these campaigns. Staying up-to-date with the latest marketing trends and technologies is crucial, as the Marketing Director will be expected to leverage new tools and strategies to enhance the company's marketing efforts. This position is pivotal in shaping the company's marketing direction and requires strong leadership and communication skills to guide the marketing team towards achieving our objectives.

Responsibilities

  • Develop and implement marketing strategies that align with company goals and objectives
  • Manage and oversee all marketing campaigns, including digital, print, and social media
  • Collaborate with cross-functional teams to develop and execute marketing initiatives
  • Analyze market trends and customer insights to inform marketing strategies
  • Manage and allocate marketing budget effectively
  • Measure and report on the effectiveness of marketing campaigns
  • Stay up-to-date with the latest marketing trends and technologies

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role
  • Proven track record of success in developing and executing marketing campaigns
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Ability to work in a fast-paced, dynamic environment
  • Experience with digital marketing, including SEO, SEM, and social media
  • Proficiency in marketing automation and CRM software

Benefits

  • Weekly Pay
  • Paid Time Off
  • 401K with Company Match
  • Medical, Dental, Vision Insurance
  • Voluntary Benefits including Life Insurance, Short Term Disability, and more
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