Marketing Director

Capital Vacations - Branson, MO

Full-time - Mid Level

Branson, MO

Accommodation

About the position

The Director of Marketing at Capital Vacations is responsible for leading marketing efforts in the Branson, Missouri market. This role focuses on developing and executing strategic marketing initiatives aimed at driving tour generation, increasing brand awareness, and supporting sales efforts in the timeshare industry. The ideal candidate will possess a deep understanding of OPC marketing strategies and in-house marketing operations, along with a proven leadership track record in a fast-paced environment.

Responsibilities

• Lead and manage the marketing team in Branson, Missouri, focusing on generating qualified tours for the sales team through effective OPC and in-house marketing programs.
• Develop and implement marketing strategies to attract prospective clients and drive traffic to sales centers.
• Oversee and optimize OPC programs, including staffing, training, and performance management of OPC agents, ensuring a high level of engagement and productivity.
• Collaborate with sales leadership to align marketing strategies with sales goals, ensuring consistent communication and smooth coordination between marketing and sales operations.
• Analyze market trends and competition to identify new opportunities and adapt marketing strategies accordingly.
• Monitor and report on marketing performance metrics, ensuring all campaigns meet or exceed established KPIs and ROI targets.
• Mentor and coach marketing team members, fostering a positive work environment that encourages professional growth and high performance.
• Manage relationships with vendors and partners, ensuring high-quality service delivery and adherence to budgets.
• Stay updated on industry trends, best practices, and regulatory requirements in the timeshare and vacation ownership industry.

Requirements

• 5+ years of experience in marketing, with at least 3 years in a leadership role within the timeshare or vacation ownership industry.
• Extensive knowledge of OPC marketing strategies and in-house marketing operations.
• Proven ability to drive tour generation.
• Strong leadership skills, with a track record of building and leading high-performing teams.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data, analyze campaign performance, and make data-driven decisions.
• Creative thinker who can develop innovative marketing strategies to attract and engage prospective clients.

Benefits

• Competitive compensation
• Benefits package
• Opportunities for professional growth