Marketing Director

$180,000 - $195,000/Yr

Palm Bay International - Port Washington, NY

Full-time - Mid Level

Port Washington, NY

Real Estate

About the position

The Marketing Director at Palm Bay International is responsible for managing the strategic and tactical marketing activities for premium wine brand portfolios, including Cavit, Cipriani, and Sarah Jessica Parker/Invivo X. This role involves collaboration with various teams to create marketing assets, drive sales success, and ensure brand differentiation in the marketplace. The position requires leadership of a small team and reports directly to the SVP of Marketing.

Responsibilities

• Manage a team of two brand marketing managers.
• Lead the development of annual brand plans and budgets.
• Oversee the creative development of consumer and trade marketing materials.
• Execute 360 marketing programs including insights, strategy, media, and digital.
• Collaborate with portfolio management and sales teams to support selling efforts.
• Monitor brand spending and invoice wineries for expenses.
• Brief and execute social and digital media strategies.
• Analyze brand and marketing program performance using data.
• Prepare business review presentations with suppliers and brand owners.
• Recommend strategies and tactics to senior leadership.
• Conduct in-market visits to represent brands and gather market intelligence.
• Oversee new brand launches and label approvals.
• Develop annual competitive analysis for wine blends and styles.
• Ensure brand differentiation and consistency across channels.
• Lead relationships with internal and external agencies.
• Share overall team status with the SVP of Marketing.

Requirements

• Bachelor's Degree required; MBA preferred.
• Minimum 5-7 years' experience in marketing, specifically in the Alc/Bev category.
• Minimum 2-3 years' experience managing a team.
• Experience managing high profile partnerships and celebrity brands.
• Strong understanding of the US 3-Tier system and state laws.
• Proficient in media strategies and current platforms.
• Excellent written and verbal communication skills.
• Superior organizational skills and detail-oriented.
• Ability to manage multiple priorities in a matrix organization.
• High proficiency with technology and data platforms.

Nice-to-haves

• Wine knowledge preferable but not required.
• Foreign language skills, particularly Spanish and/or Italian.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid holidays
• Vision insurance