Marketing Director

$102,244 - $314,359/Yr

Friendship Hospice Memorial Foundation - Los Angeles, CA

Part-time,Full-time - Mid Level

Remote - Los Angeles, CA

About the position

We are seeking a dynamic and experienced Director of Marketing with a strong background in the medical industry to lead our marketing efforts and drive our agency's growth. This role requires a creative thinker adept at using various marketing tools and platforms to enhance brand visibility and engagement, with a focus on in-person connections rather than solely digital marketing.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
• Oversee all aspects of digital marketing, including SEO, PPC, email campaigns, and social media marketing.
• Utilize analytics tools to track performance metrics and optimize campaigns for maximum effectiveness.
• Manage the content creation process, including copywriting for various platforms and ensuring brand consistency across all channels.
• Collaborate with sales teams to create advertising sales strategies that drive revenue growth.
• Lead the marketing team in executing campaigns using marketing automation tools to enhance efficiency.
• Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing.
• Foster relationships with external partners, agencies, and vendors to enhance marketing initiatives.
• Oversee the management of the company website using WordPress, ensuring it is optimized for user experience and SEO.
• Utilize Adobe Creative Suite to create compelling visual content that supports marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Proven experience in a senior marketing role with a focus on digital marketing strategies.
• Strong proficiency in analytics tools to measure campaign performance and derive actionable insights.
• Experience with social media marketing platforms and advertising sales techniques.
• Familiarity with marketing automation software to streamline processes and improve campaign effectiveness.
• Excellent copywriting skills with a keen eye for detail in content creation.
• Proficiency in WordPress for website management and updates.
• Strong knowledge of Adobe Creative Suite for design-related tasks is highly desirable.
• Exceptional leadership skills with the ability to inspire and manage a diverse team effectively.

Benefits

• Flexible schedule
• Happy hour
• Professional development assistance
• Referral program
• Work from home stipend