Marketing Director

$109,800 - $183,000/Yr

Lowe's - Mooresville, NC

Full-time - Mid Level

Mooresville, NC

10,001+ employees

Building Material and Garden Equipment and Supplies Dealers

About the position

The Director of Marketing at Lowe's Pro Supply is a pivotal leadership role focused on developing and executing data-driven strategies for customer acquisition and retention. This position requires collaboration with various business partners to enhance brand awareness and drive sales through omni-channel marketing initiatives. The Director will lead a team of marketing professionals, providing strategic insights and overseeing the implementation of marketing campaigns that align with the company's business objectives.

Responsibilities

• Deliver modern, data-driven strategic acquisition and retention strategies to attract new customers and engage existing customers.
• Act as the subject matter expert on MRO customer segments and provide ongoing strategic thought leadership.
• Develop and implement promotional strategies based on customer value and competitive actions.
• Work cross-functionally to leverage broader Lowe's marketing programs and campaigns.
• Analyze data to identify trends and champion continuous improvement opportunities in customer marketing.
• Lead and motivate a team of marketing professionals, fostering engagement and productivity.
• Create and activate the annual marketing calendar in partnership with Merchandising, Operations, and Sales.
• Monitor and report on the impact of marketing programs against goals and objectives.

Requirements

• Bachelor's degree in Marketing, Advertising, or a similar field.
• 5+ years of brand or integrated marketing leadership experience for consumer brands or retail.
• 3+ years of strong business acumen and analytic skills, utilizing consumer insights to build brand experiences.
• 5+ years of experience leading brand marketing teams.
• 5+ years of category management or product marketing experience.

Nice-to-haves

• Experience in omni-channel marketing strategies.
• Strong understanding of data-enabled personalization in marketing campaigns.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Professional development opportunities
• Employee discount programs