Marketing Director

Cpc Co. Ltd - Arden Hills, MN

Full-time - Senior

Arden Hills, MN

Professional, Scientific, and Technical Services

About the position

The Director of Marketing at CPC is responsible for developing and executing marketing strategies that enhance brand awareness, generate leads, and drive sales growth. This role involves leading the marketing communications team, mentoring managers, and ensuring effective campaign delivery across various channels. The position requires a strong focus on collaboration with different business units and a commitment to marketing excellence and innovation.

Responsibilities

• Develop and implement marketing strategies that align with business objectives.
• Lead the marketing communications team to deliver effective campaigns.
• Build customer personas and create compelling content that resonates with target audiences.
• Collaborate with product managers, sales, and other departments to ensure marketing effectiveness.
• Manage change and drive team growth and market expansion.
• Oversee budget tracking, measurement, and reporting of marketing initiatives.
• Partner with internal and external teams to execute marketing initiatives.

Requirements

• 10+ years of experience managing global B2B marketing teams in a complex manufacturing environment.
• Proven track record in establishing integrated marketing strategies and tactics.
• Strong storytelling skills with a keen eye for design and messaging.
• Experience in planning, metric development, and project management.
• Excellent written and communication skills with a content portfolio.
• Familiarity with CRM functionality and project management software.
• Proficient in Microsoft Office Suite.
• Strong analytical and critical thinking skills.

Nice-to-haves

• MBA
• Experience in marketing through distribution partners.
• Experience marketing highly engineered products to diverse market segments.

Benefits

• Paid holidays
• Paid parental leave
• Paid time off