The Marketing Director at Green Oaks of Goshen is responsible for leading the community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy. This role requires forming and fostering relationships with local community professionals to maximize referral sources and opportunities for collaboration. The Marketing Director will participate in the pre-screening and move-in process, facilitating a seamless transition for residents and their families. Additionally, the position involves promoting a positive social media presence through creative and compelling content that emphasizes the organization's mission and core values of love, compassion, and dignity. In this role, the Marketing Director will oversee a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders. Delivering exceptional and tailored tours for prospective residents and family members is a key responsibility, ensuring a warm and memorable experience that reflects the commitment to compassion and high-quality care. The Marketing Director will also implement follow-up strategies to nurture relationships and promptly address any inquiries or concerns. Furthermore, managing the Customer Relationship Management (CRM) tool is essential to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts. This position is pivotal in driving the community's marketing initiatives and ensuring that the organization meets its occupancy goals while maintaining a strong community presence.