Marketing Director

$28,600 - $28,600/Yr

Unclassified - Jacksonville, FL

Part-time,Full-time - Senior

Jacksonville, FL

About the position

The Marketing Director at ZenMeIn is a pivotal role responsible for the development and implementation of comprehensive marketing strategies aimed at driving brand growth and revenue. This position requires a strategic mindset coupled with strong leadership skills and a profound understanding of market trends and consumer behavior. The ideal candidate will be tasked with creating and executing marketing plans that align with the company's overarching business goals, ensuring that all initiatives are data-driven and results-oriented. In this role, the Marketing Director will conduct thorough market research to identify emerging trends, opportunities, and the competitive landscape. Setting clear objectives and key performance indicators (KPIs) will be essential to measure the success of various marketing initiatives. The director will lead, mentor, and manage the marketing team, fostering a collaborative and high-performance environment. This includes providing guidance on campaign development, project management, and performance evaluation, as well as overseeing the recruitment, training, and development of marketing staff. The Marketing Director will also be responsible for creating and overseeing multi-channel marketing campaigns that encompass digital, social media, email, content, and traditional marketing. Collaboration with creative and media teams will be crucial to develop engaging content and promotional materials. Monitoring and analyzing campaign performance will allow for adjustments in strategies to optimize results effectively. Budget management is another critical aspect of this role, where the director will develop and manage the marketing budget, ensuring effective allocation of resources and cost-efficiency. Regular tracking of expenditures and return on investment (ROI) will be necessary, with reports provided to senior management. Additionally, maintaining and enhancing the company's brand identity is vital, ensuring consistency across all marketing materials and channels while developing strategies to increase brand awareness, reputation, and market positioning. Finally, the Marketing Director will analyze market trends, customer behavior, and competitive activity to inform marketing strategies, utilizing data-driven insights to make informed decisions and adapt strategies accordingly.

Responsibilities

• Develop and execute strategic marketing plans that align with the company's overall business goals.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Set clear objectives and key performance indicators (KPIs) to measure the success of marketing initiatives.
• Lead, mentor, and manage the marketing team, fostering a collaborative and high-performance environment.
• Provide guidance on campaign development, project management, and performance evaluation.
• Oversee the recruitment, training, and development of marketing staff.
• Create and oversee multi-channel marketing campaigns, including digital, social media, email, content, and traditional marketing.
• Collaborate with creative and media teams to develop engaging content and promotional materials.
• Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.
• Develop and manage the marketing budget, ensuring effective allocation of resources and cost-efficiency.
• Track expenditures and ROI, providing regular reports to senior management.
• Maintain and enhance the company's brand identity, ensuring consistency across all marketing materials and channels.
• Develop strategies to increase brand awareness, reputation, and market positioning.
• Analyze market trends, customer behavior, and competitive activity to inform marketing strategies.
• Use data-driven insights to make informed decisions and adapt strategies accordingly.

Requirements

• Proven experience in a senior marketing role, preferably as a Marketing Director or similar position.
• Strong leadership skills with the ability to manage and motivate a team.
• Deep understanding of multichannel marketing strategies and techniques.
• Experience in budget management and resource allocation.
• Excellent analytical skills to interpret market data and consumer behavior.
• Strong communication and interpersonal skills.

Nice-to-haves

• Fluency in Spanish is a plus.
• Experience in digital marketing and social media management.
• Familiarity with marketing automation tools and CRM systems.

Benefits

• Competitive salary starting from $550 per week.
• Flexible work schedule with options for part-time or full-time positions.