Unclassified - Buffalo, NY
posted 2 months ago
Job Title: Marketing Director Rembrandt Charms is the leading manufacturer of high-quality, hand-crafted charms and charm bracelets with corporate headquarters located in Williamsville, New York. We are proud of the products and services we provide to our valued customers, retail jewelers, throughout North America. As the Marketing Director, you will play a pivotal role in shaping the marketing strategies that drive our business forward. Your primary objective will be to collaborate with the business team to develop innovative marketing and branding strategies for both existing and new products. You will oversee and grow the marketing department by identifying revenue opportunities among established clients and securing new accounts. This role requires a strategic mindset, as you will need to identify short- and long-term scheduling and resource needs, including the development and management of the annual marketing budget, profit and loss projections, and expenditures. In this position, you will lead the development of marketing strategies by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services. You will spearhead the execution of marketing campaigns, which includes testing, tracking, results reporting, analyses, and recommendations. Additionally, you will manage the conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive customer interest and sales. Regular meetings with marketing representatives, marketing managers, account managers, and sales managers will be essential to resolve challenges, brainstorm possible solutions, create marketing programs, and provide training to ensure the team consistently performs above standard.