Marketing Director

Productivity - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Merchant Wholesalers, Durable Goods

About the position

The Marketing Director at Productivity, Inc. is responsible for developing and executing a cohesive marketing strategy that aligns with the company's goals and the unique needs of various business units. This strategic role requires a leader with expertise in both digital and traditional marketing to drive growth, enhance brand recognition, and engage customers across diverse product lines and services.

Responsibilities

• Build and execute a comprehensive marketing plan that supports the company's objectives and the individual needs of each unique business unit.
• Collaborate with business unit managers to understand their specific marketing needs, sales cycles, and product offerings to ensure the marketing approach is tailored and effective.
• Develop and establish a unified marketing message across all states and business units while accommodating local needs.
• Lead digital marketing efforts, including SEO, SEM, content marketing, social media, and email campaigns, to drive awareness and lead generation.
• Oversee and utilize the CRM system to analyze customer data, identify touch points, streamline communications, automate workflows and follow-ups.
• Develop a content calendar that includes blogs, whitepapers, videos, case studies, and other formats.
• Equip sales teams with marketing tools and resources, such as case studies, presentations, and product sheets.
• Lead the planning, organization, and execution of trade shows and industry events; coordinate logistics, develop marketing plan and materials.
• Work with suppliers to create joint marketing initiatives or co-branding opportunities.
• Manage external vendors, including agencies, designers, and other partners.
• Analyze data to identify trends, customer needs, and competitor activities.
• Monitor the effectiveness of marketing campaigns, adjusting strategies as needed.

Requirements

• Seven (7) plus years of progressive marketing experience and two (2) plus years of management experience.
• Demonstrated experience in the digital space, supporting or leading marketing initiatives or channel programs (web management, e-commerce, email marketing, SEM/SEO, and social media).
• Proven experience in both digital and traditional marketing within a B2B environment, ideally in the manufacturing or metalworking industry.
• Proficiency with CRM systems (e.g., Salesforce, HubSpot) and experience using CRM data for audience segmentation, personalized marketing, and lead nurturing.
• Strong communication and interpersonal skills to inform, influence, negotiate, mediate, and guide work through a large, cross-functional organization.
• Solid understanding of sales processes and product life cycles within industrial or manufacturing sectors.
• Exceptional project management skills, with a record of successful cross-departmental collaboration.
• Flexible and versatile. Comfortable with change and able to readjust priorities quickly when necessary to meet business demands.

Benefits

• Competitive salary and benefits package
• A dynamic work environment with opportunities for growth and development
• The chance to shape and lead the marketing efforts of an industry leader in metalworking and manufacturing solutions