Marketing Director

$90,000 - $120,000/Yr

Nexen Tire America - Richfield, OH

Full-time - Mid Level

Richfield, OH

Merchant Wholesalers, Durable Goods

About the position

The Marketing Director at Nexen Tire America is a pivotal role responsible for driving the company's sales and profitability through the execution of effective marketing brand strategies. This position requires a strategic thinker who can provide direction and leadership for marketing strategy programs and product planning. The Marketing Director will work closely with the Vice President of Marketing to oversee all functions related to marketing communication, ensuring that the marketing efforts align with the company's overall goals and objectives. In this role, the Marketing Director will assist in the setup of brand marketing strategies and will be responsible for creating and communicating a calendar of marketing events to the sales team. The position involves media selection and buying in collaboration with agencies, as well as creating and managing sports marketing initiatives and sponsorships. The Marketing Director will prepare bi-annual reports for the President and Vice Chairman, as well as ad hoc marketing reports for the CEO of North America and the President at headquarters. Additionally, the Marketing Director will manage various communication materials for dealers, oversee the Nexen ACE online educational training portal, and maintain the company's online presence through social media and the Nexen Tire app. The role also includes operating a retail rebranding initiative and designing consumer promotions and channel co-promotions. Monthly activity reports will be submitted to the CEO, ensuring that all marketing activities are tracked and evaluated for effectiveness. This position is empowered to make decisions within the region, with the approval of the Executive Vice President of Marketing, and has the authority to make cross-functional decisions in partnership with peers from other functions. The ideal candidate will possess proven leadership skills, supervisory or management experience, and a strong understanding of the tire industry sales market segments.

Responsibilities

• Assist the Vice President of Marketing in overseeing all functions with Marketing Communication
• Assist in the setup of Brand Marketing strategy
• Create and communicate a calendar of marketing events to the sales team
• Media select and buy with agencies
• Create sports marketing initiatives with agencies
• Manage sponsorship and event marketing with agencies
• Prepare the Marketing Bi-annual President/Vice Chairman Report
• Create ad hoc marketing reports for the CEO North America and President at HQ
• Build and plan dealer communication materials
• Manage Nexen ACE (Online Educational Training Portal)
• Manage NexenTireUSA.com
• Oversee Social Media Agency
• Monitor and manage the online persona of Nexen Tire
• Manage the Nexen Tire App on the iOS Store and Google Play Store
• Operate Retail Rebranding Initiative with Outdoor Sign Agency
• Design consumer promotions and channel co/promotions
• Submit monthly activity reports to the CEO

Requirements

• Proven leadership skills
• Supervisory or management experience, preferably of a sales staff
• Working knowledge of Tire Industry sales market segments
• Demonstrated record of achievement in a prior Marketing position
• Prior attendance at formal Marketing training courses is a plus
• Proven oral, written, telephone, and presentation skills
• Strong interpersonal skills
• Ability to learn and retain product-specific information
• Computer literate with knowledge of all Microsoft Office Applications, especially Excel and PowerPoint
• Bachelor's or Associate degree in Business Management or related field (preferred)
• Three plus years of Tire Industry Marketing experience

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance