Marketing Director

$154,000 - $187,000/Yr

Hearst Communications - Chicago, IL

Full-time - Senior

Chicago, IL

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About the position

As the Director of Marketing at iCrossing, you will lead the company in analyst relations, external messaging, and support new business opportunity growth. Reporting to the President, you will be a self-starter obsessed with the future of technology, creativity, and customer experience. A strong emphasis will be placed on B2B Lead Generation, bolstering relationships with analysts and partners to secure referrals and ensure that iCrossing maintains a significant lead over competitors in its offerings. This involves crafting innovative solutions for clients in areas where other agencies have yet to venture. You will be data-driven and have a strong interest in emerging trends and technologies.

Responsibilities

• Develop a comprehensive, cost-effective lead management strategy, encompassing lead generation, nurturing, and conversion, to support the entire sales lifecycle.
• Implement lead management programs that efficiently deliver substantial volumes of qualified leads, leading to proposals (RFIs/RFPs), while remaining cost-effective.
• Lead, leverage, and strengthen relationships with analysts including Forrester/Gartner, technology alliances such as Adobe, Salesforce, Optimizely, and private equity firms for new business referrals.
• Lead the company in annual analyst reports and rankings participation including the Gartner and Forrester Waves.
• Lead the continued evolution of the iCrossing.com website to drive new business opportunities and talent acquisition.
• Spearhead marketing and communications for new services centered around emerging technology and innovative customer experiences.
• Understand, own and govern iX brand messaging and ensure company-wide understanding for consistency in both internal and external communications.
• Drive collaboration between client and practice teams to consistently develop and distribute new content for demand generation, ensuring a minimum frequency of quarterly case studies.
• Establish measurable KPIs around marketing functions to guide business strategy and evolution of positioning.
• Explore and execute innovative new marketing strategies outside the confines of the typical marketing playbook.
• Lead and inspire direct reports in execution of team goals and career development.
• Conduct thorough analysis of industry trends, market conditions, and competitors' marketing strategies to proactively identify emerging opportunities.
• Own marketing requirements for marketing/sales tools and technology (Hubspot, LinkedIn, others).
• Lead successful key industry awards submissions and event activations.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 7+ years of work experience in marketing, communications, and branding strategies.
• Proficient in working with CRM systems, particularly HubSpot.
• Experience leading a small team of marketers.
• Experience working on large-scale enterprise projects.
• Experience working with analyst firms, preferably Gartner and/or Forrester.
• Experience in messaging, branding, and website management.
• Experience in copywriting, particularly in areas of press releases, corporate memos, white papers, and case studies.
• Familiarity with Adobe Creative Suite applications.
• Familiarity with emerging trends in technology.
• Well-versed in internet culture and online communication and transactions.
• Experience presenting projects, findings, and performance reports to key C-level stakeholders.
• Strong organizational skills and ability to multi-task in changing environments.
• Positive attitude.

Benefits

• Medical, dental, vision, life and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits.