Marketing Director

Harmony Senior Services - Summerville, SC

Part-time - Mid Level

Summerville, SC

Nursing and Residential Care Facilities

About the position

The Sales and Marketing Director at Harmony at Wescott plays a crucial role in overseeing the internal and external marketing efforts of the community. This position is essential for meeting or exceeding the budgeted census, which directly impacts the success of the facility. The director will be responsible for ensuring that the community is always ready to make a great first impression, which includes adhering to the Harmony Senior Services Way. This involves maintaining building readiness and developing a model room according to established protocols. Training staff on how to create the best first impressions with residents, families, and prospects is also a key responsibility, including training on telephone etiquette. In addition to first impressions, the Sales and Marketing Director will be tasked with market planning. This includes developing a quarterly marketing plan in collaboration with the marketing team, ensuring compliance with corporate standards, and completing all marketing reports in a timely manner. Leading internal marketing meetings will also be part of the role, ensuring that all team members are aligned with the marketing strategy. The director will manage all inquiries personally when present in the building and provide training for staff on inquiry handling, both by phone and in person, according to corporate guidelines. It is essential to ensure that there is adequate leadership availability for inquiries and tours in the absence of the Sales and Marketing Director. Customer service training will be integrated into the orientation of all new hires and conducted annually for all staff to maintain high service standards. Tracking leads and following up with prospects is another critical aspect of this role. The director will utilize a lead tracking system to document all contacts with prospects and ensure timely responses to inquiries. Identifying needs, barriers, and next steps for each inquiry will be essential for effective follow-up and reporting on marketing activities. Referral development is also a significant responsibility, which includes conducting external marketing calls, following up on those calls, and hosting community events. Building relationships within the community through networking and serving as an educational spokesperson on aging and health issues will help promote the community and develop resident referrals through various incentives and events.

Responsibilities

• Oversee internal and external marketing efforts to meet or exceed budgeted census.
• Ensure building readiness and develop model room according to protocols.
• Train staff on achieving the best first impressions with residents, family, and prospects.
• Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards.
• Complete all marketing reports in a timely manner.
• Lead internal marketing meetings.
• Manage all inquiries personally when in the building.
• Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines.
• Ensure leadership availability for inquiries and tours in the absence of the Sales and Marketing Director.
• Provide customer service training as part of the orientation of all new hires and at least annually to all staff.
• Promote all appropriate sales enhancements and respond to feedback from the Mystery Shopping Program.
• Use lead tracking system to document all contacts with prospects and respond to inquiries within an appropriate time frame.
• Identify needs, barriers, and next steps for each inquiry and generate required reports related to marketing activity.
• Conduct external marketing calls according to corporate schedule and follow up on all external calls.
• Host community events and establish relationships with senior care support groups.
• Promote the community as a meeting space for local groups and participate in networking groups weekly.
• Serve as educational spokesperson on aging and health issues and develop resident referrals through incentives.

Requirements

• Must have a High School Diploma or GED.
• Bachelor's degree preferred or equivalent experience.
• Three years' experience working as a marketing director in senior care.
• Demonstrated ability to build a census.
• Ability to analyze data and develop and implement a marketing plan.
• Strong organizational skills and ability to multi-task and complete projects on time.
• Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team.
• Must possess strong oral and written communication skills and be proficient using computer programs.
• Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends.
• Must be able to lift, carry, and push up to 25lbs.

Benefits

• 401k + Fulltime & Part-time Benefits Packages
• Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more!)
• Training, Development & Career Laddering
• Great work-life balance
• Flexible Scheduling
• Telehealth + Flex Spending + Health Savings Account Options