Marketing Director

$180,000 - $180,000/Yr

Confidential - Tampa, FL

posted 10 days ago

Full-time - Senior
Tampa, FL

About the position

The Marketing Director will lead the marketing team to drive growth and enhance brand presence for the company. This strategic role involves overseeing all marketing initiatives, developing comprehensive strategies, and ensuring consistent brand messaging across various channels. The director will create and execute campaigns aimed at increasing engagement and supporting business objectives.

Responsibilities

  • Develop, implement, and manage comprehensive marketing strategies that align with business goals.
  • Lead, mentor, and inspire a team of marketing professionals to ensure cohesive and effective execution of campaigns.
  • Oversee content creation, digital marketing, social media, advertising, and public relations efforts to ensure consistent and impactful brand messaging.
  • Analyze market trends, customer insights, and competitive landscape to optimize marketing strategies.
  • Manage budgets, track performance metrics, and report on the effectiveness of marketing initiatives.
  • Collaborate with sales, product, and other departments to ensure cross-functional alignment and successful execution of marketing initiatives.
  • Identify opportunities for growth and innovation, leveraging data and emerging trends to drive brand presence.

Requirements

  • Bachelor's degree in marketing, Business, Communications, or related field; Master's degree preferred.
  • Proven experience in marketing, with at least 5 years in a leadership role.
  • Strong experience in digital marketing, brand management, and content strategy.
  • Exceptional leadership, communication, and interpersonal skills.
  • Proficiency in marketing analytics, data analysis, and reporting tools.
  • Ability to develop creative and data-driven strategies to achieve business goals.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance
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