Marketing Director

Hillside Rehab And Healthcare Center - St. Louis, MO

Full-time - Mid Level

St. Louis, MO

About the position

The Marketing Director at Hillside Rehab and Healthcare Center is a pivotal role responsible for driving top-line revenue for the facility. This position is based in St. Louis, MO, and involves maintaining and exceeding budgeted census and case mix. The Marketing Director will oversee external marketing efforts, face-to-face sales, business development, referral generation, and the overall census growth performance for the facility. This role is integral to the leadership team, supporting and promoting the organization's mission, vision, and culture while ensuring compliance with all applicable rules, regulations, and guidelines. In this role, the Marketing Director will be personally accountable for the face-to-face marketing and sales of facility services, achieving quotas and maintaining professional relationships. The position requires the development and implementation of strategic marketing plans in collaboration with the Executive Regional Business Development Director. Weekly marketing meetings with the facility Administrator and the Interdisciplinary Team will be essential for discussing bed offers, prospecting for referrals, and planning marketing agendas and events. The Marketing Director will also maintain a strong knowledge of competitors, services provided, and conduct competitive analysis. Open communication with supervisors and the home office regarding roadblocks or areas of concern is crucial. Additionally, the role involves supervising outside business development activities and participating in required training programs to enhance job-related knowledge and skills. The Marketing Director will set individual goals for the sales team, focusing on call metrics, follow-up timelines, and outreach blitzes, ensuring alignment with community and company standards.

Responsibilities

• Drive top line revenue for the facility by maintaining and exceeding budgeted census and case mix.
• Oversee external marketing efforts, face-to-face sales, business development, and referral generation.
• Support and promote the mission, vision, and culture of the organization as a member of the leadership team.
• Ensure compliance with all applicable rules, regulations, and guidelines.
• Achieve quotas and maintain professional relationships through effective marketing and sales of facility services.
• Develop and implement strategic marketing plans in cooperation with the Executive Regional Business Development Director.
• Participate in weekly marketing meetings to discuss bed offers, prospecting for referrals, and marketing strategies.
• Maintain knowledge of competitors and conduct competitive analysis.
• Supervise outside business development activities and ensure accountability.
• Participate in required training programs for personal growth and development.

Requirements

• Minimum of 1 year experience in Nursing Home Marketing, with 3 years preferred.
• Recent experience in Skilled Nursing Facility (SNF) for at least 1 year is required.
• Excellent written and verbal communication skills in English.
• Strong interpersonal and leadership skills for effective communication and training.
• Ability to explain service fee structures and perform basic mathematical calculations.
• Experience working with the elderly in a courteous and friendly manner.
• Self-starter with attention to detail and excellent organizational skills.
• Ability to manage, supervise, coach, and motivate others.
• Effective sales, leadership, and presentation skills, including public speaking.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and ability to learn Yardi Lead Management software.

Nice-to-haves

• Experience in marketing planning and analysis.
• Knowledge of practices and procedures related to senior living care.
• Ability to work with little supervision and maintain a positive attitude.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Employee discount