Marketing Director

$120,000 - $130,000/Yr

Massachusetts Clean Energy Center - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

About the position

The Massachusetts Clean Energy Center (MassCEC) is seeking a Marketing Director to promote Massachusetts as a global leader in climate innovation. This role involves planning and executing strategies to enhance awareness of MassCEC and its programs, leading multichannel marketing efforts, and managing a team to ensure consistent branding and effective communication across various platforms.

Responsibilities

• Oversee and update MassCEC's marketing strategy, including policies, goals, and initiatives.
• Execute marketing programs across multiple channels including paid and owned media.
• Develop marketing collateral for public events and identify strategic trade shows, events, and conferences.
• Provide strategic oversight of marketing outreach at MassCEC events.
• Enhance MassCEC's brand presence and raise the profile of Massachusetts' climatetech sector.
• Help partner organizations plan, promote, and execute events that align with MassCEC's core missions.
• Seek out advantageous promotional partnerships with industry, government, and community organizations.
• Lead the corporate marketing team, providing supervision, guidance, and feedback.
• Manage MassCEC's marketing vendors and oversee performance on contracts.
• Monitor marketing program results using analytics and assess market penetration.
• Provide regular reporting on marketing data and analysis to the VP of Marketing and Communications.
• Evaluate and recommend marketing activities and related software to optimize team efficiency.
• Develop and manage the annual marketing budget efficiently.
• Maximize existing and identify new marketing channels to effectively reach defined audiences.
• Ensure marketing work product meets the highest professional standards.
• Draft compelling marketing copy.
• Perform other responsibilities as assigned.

Requirements

• Bachelor's degree from an accredited college or university in marketing, communications, public relations, or business development.
• A minimum of 8+ years of experience developing and implementing strategic marketing plans.
• Experience developing and rolling out a rebrand and website overhaul.
• Demonstrated project management of large and multifaceted projects.
• Experience managing a team and demonstrated growth in marketing positions of increasing responsibility.
• Experience with simplifying and clearly communicating technical and complex information for marketing purposes.
• Familiarity with the climatetech industry is a plus.
• Experience working for and with government entities, including state agencies, is a plus.
• Experience overseeing the design of print and digital marketing materials.
• Excellent writing and editing skills.

Nice-to-haves

• Familiarity with email marketing best practices and software packages.
• Experience with photo and video editing software and knowledge of HTML.

Benefits

• 457(b) plan and matching
• Medical coverage and 100% deductible coverage through HRA
• Dental coverage
• Vision coverage
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Monthly remote work stipend
• Supplemental Retirement Benefit plan