Marketing Director

Bretz Rv - Missoula, MT

Full-time - Mid Level

Missoula, MT

251-500 employees

Motor Vehicle and Parts Dealers

About the position

As the Marketing Director at Bretz RV, you will play a pivotal role in shaping the marketing strategy and leading initiatives that drive business growth across our six dealerships located in Montana, Idaho, and Washington. This position is ideal for a Senior Marketing Leader who is passionate about the outdoors and enjoys travel, as you will be involved in various community-minded events and trade shows that align with our brand's mission. Your leadership will guide a team that includes a marketing manager, several marketing specialists, and a videographer, ensuring that all marketing efforts are cohesive and effective. Your primary responsibilities will include the alignment and standardization of Bretz's online and social marketing collateral and campaigns. You will be tasked with planning and executing our brand's presence at regional trade shows and events, which are crucial for enhancing our visibility and engagement with potential customers. Additionally, you will focus on improving our conversion rates and audience engagement across social media platforms, leveraging innovative strategies to expand our brand awareness in the seven markets we serve. In this role, you will collaborate closely with cross-functional teams in sales, finance, IT, and operations to ensure that marketing initiatives are well-integrated and support the overall business objectives. Your innovative and strategic thinking will be essential in developing community-focused events that resonate with our target audience and enhance our brand's reputation in the market. You will thrive in a transparent, fast-paced workplace where your effective communication skills and leadership qualities will foster a collaborative environment.

Responsibilities

• Lead marketing initiatives and promotional events across the organization.
• Manage a team that includes a marketing manager, marketing specialists, and a videographer.
• Align and standardize online and social marketing collateral and campaigns.
• Plan and execute Bretz's brand presence at regional trade shows and events.
• Improve conversion rates and audience engagement across social media platforms.
• Expand brand awareness through innovative, community-focused events.
• Collaborate with cross-functional teams in sales, finance, IT, and operations.

Requirements

• Proven experience in a senior marketing role, preferably in the travel or outdoor industry.
• Strong leadership skills with the ability to manage and inspire a diverse team.
• Excellent communication skills, both verbal and written.
• Strategic thinker with a focus on customer and competitor analysis.
• Experience in planning and executing marketing campaigns and events.

Nice-to-haves

• Experience with social media marketing and online engagement strategies.
• Familiarity with trade show planning and execution.
• Knowledge of the RV and outdoor recreation market.

Benefits

• Opportunity to work in a family-owned business with a strong community focus.
• Potential for career advancement within the company.
• Collaborative and transparent work environment.