Marketing Director

$90,000 - $90,000/Yr

Unclassified - Sacramento, CA

Full-time - Mid Level

Sacramento, CA

About the position

The Marketing Director will lead and manage the marketing efforts of a skilled nursing facility in the Sacramento area. This strategic role involves shaping and driving the facility's branding, marketing, and outreach strategies to enhance occupancy and community engagement. The position requires collaboration with the leadership team and a focus on promoting the facility's services effectively.

Responsibilities

• Develop and execute marketing strategies to promote the facility's services and grow patient census.
• Build and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
• Create and manage marketing campaigns, including online and print advertising, social media, and community outreach.
• Plan and host events, tours, and presentations to showcase the facility to potential residents and families.
• Track and analyze marketing metrics to assess the success of campaigns and adjust strategies accordingly.
• Collaborate with the admissions and leadership teams to meet census goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Previous experience in healthcare marketing, preferably in skilled nursing or long-term care.
• Strong communication, presentation, and relationship-building skills.
• Ability to work independently and manage multiple projects.
• Knowledge of digital marketing strategies and tools is a plus.

Benefits

• Competitive salary
• Bonus opportunities
• Comprehensive benefits package
• Opportunities for professional growth and development
• Supportive and collaborative work environment