Marketing Director

Live Nation - Beverly Hills, CA

Full-time - Mid Level

Beverly Hills, CA

Amusement, Gambling, and Recreation Industries

About the position

The Marketing Director at Live Nation Concerts will oversee marketing strategies for destination events, self-produced concert experiences, and boutique festival properties. This role focuses on driving sales growth and enhancing brand excellence through effective marketing initiatives, requiring a detail-oriented professional with strong communication and organizational skills.

Responsibilities

• Develop and execute annual marketing strategies to drive lead generation and increase sales conversion.
• Analyze market performance and trends to identify growth opportunities.
• Create and maintain a successful brand and image that attracts customers and artist partners.
• Develop and refine business-to-business sales materials to fit overall brand image.
• Set clear marketing goals and effectively communicate them within the team and externally.
• Manage marketing department employees and external marketing vendors.
• Act as the main point of contact with artist partners on all marketing-related tasks.
• Drive revenue growth by implementing integrated marketing and sales initiatives.
• Create and maintain a cohesive look and feel for each event.
• Lead marketing efforts for event activations, announcements, and on-sales.
• Define and oversee the online presence of the company and all event properties.
• Create and manage approved marketing budget including tracking all associated spending.
• Work closely with the operations team and individual department heads.
• Collaborate with company and artist PR partners to ensure events are properly represented online.

Requirements

• 5+ years of experience in Marketing and/or brand management.
• Strong leadership and communication skills.
• Technical proficiency in copywriting, content creation, social media marketing, SEO, public relations, email marketing, PPC advertising, and automation.
• Strong analytical skills with proficiency in tools like Google Analytics and CRM systems.
• Strong understanding of sales processes and customer journey optimization.
• Excellent oral and written communication skills with strong attention to detail.
• A business qualification - BSc/BA/MSc in business management, marketing, advertising, or related field.
• Ability to manage and communicate deadlines, roadblocks, and escalations.
• Ability to provide leadership, prioritize, organize, motivate, problem-solve, and delegate.
• Willingness to adopt new project management tools and technological tools.

Nice-to-haves

• Graphic design skills are a plus.

Benefits

• Competitive salary based on experience and qualifications.