Marketing, Director

$75,527 - $161,383/Yr

Stride K12 - Saint Paul, MN

Part-time,Full-time - Mid Level

Saint Paul, MN

Educational Services

About the position

At Tech Elevator, we produce outcomes-driven tech education for motivated adult learners and organizations to activate and propel technology-focused careers. Our programs are designed so that anyone with motivation can succeed, regardless of education, experience, or background. With over 20,000 graduates at 2,500 companies, we empower learners and leaders across industries to propel their careers and make an impact through tech. Tech Elevator operates under two consumer brands, Hack Reactor and Galvanize, both of which are coding bootcamps with years of experience. These brands provide intensive in-person and online education, helping individuals and companies acquire in-demand technology skills for the modern workforce. Through our full-time and part-time coding bootcamps and company partnerships, we teach students and employees from diverse backgrounds to become software developers while also helping them build career-readiness skills and connections. For us, it's not just work; every team member contributes to a life-changing program. We work hard to help our students uncover the best version of themselves while working for a brand that empowers every employee to evolve and grow continually. Reporting to the CMO, the Director of Marketing will be a critical strategic leader responsible for driving the development and execution of marketing strategies that position Tech Elevator as an industry leader. This role will guide our marketing department in crafting compelling campaigns that resonate with our diverse audience, optimize our brand positioning, and drive our growth objectives. The Director of Marketing will leverage internal and external talent to build and deploy effective marketing strategies across all media, including paid, owned, and earned. You will be a champion of all our brands, developing content marketing strategies to engage and convert customers throughout their journey. You will also work closely with our consumer delivery, enterprise sales, and operations group to develop marketing campaigns to help us achieve our organizational goals. The Director of Marketing will coordinate with cross-functional teams to organize company events and promotions.

Responsibilities

• Support and elevate a marketing function that serves, guides, and informs Tech Elevator's Consumer, Enterprise, and overall Corporate interests through a client-service approach, ensuring alignment with business goals.
• Work with the CMO to develop the business and brand strategy to elevate our marketing efforts.
• Manage the day-to-day success of a team of marketers and vendors across various functions, including product/service marketing, partner marketing, content, and brand.
• Collaborate with the CEO to establish company-wide marketing budgets, responsible for making Tech Elevator an industry leader in efficient student-led acquisition and conversion.
• Execute marketing initiatives, from research and experimentation to scaling of best practices.
• Leverage and manage automated systems to measure and report the performance of marketing investments and activities.
• Develop and execute innovative initiatives that position our brands at the forefront of the coding bootcamp industry, enhancing our brand's visibility and reputation as a best-in-class operator.
• Manage media relations at a campus/market level in industry-specific and national media outlets through a consistent, creative and persistent media engagement approach.
• Evaluate channels, tools, mediums, and strategies in the digital age to distribute Tech Elevator stories in both broad and targeted fashions.
• Create campaigns and programs that maintain a successful brand and image that attracts customers to the product or service.
• Develop thought leadership content to leverage the expertise of team members to build brand equity.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Drive the development and execution of data-driven content campaigns that effectively engage and convert audiences across all funnel stages, ensuring measurable impact on customer acquisition and retention.
• Manage customer engagement and retention contact strategy across all 1-to-1 messaging platforms, including email, SMS, and social messaging.
• Direct programs to improve social media presence, following, reputation, recognition and conversion.
• Facilitate local events strategy with campuses, participating in event selection processes, pitching and content delivery and ongoing analysis.
• Develop and improve our ability to gather and report customer insights, engagement activity and conversion tracking across all channels.
• Hire, manage, and develop marketing team members.
• Support the team's growth and evolution through regular knowledge-sharing and best practice elevation.
• Establish methodology and process standards for key marketing disciplines within the team.
• Foster a continuous learning and improvement culture within the marketing team, encouraging knowledge sharing, best practices, and alignment with our core values.
• Provide timely support and insights to the CMO to elevate our marketing strategy and initiatives.
• Consistently create a positive work environment, elevating those around you.

Requirements

• Bachelor's Degree(s) AND 5+ years of marketing experience AND 2+ years of supervisory experience.
• A solid multichannel marketing background, including corporate and agency experience.
• Experience in digital marketing and managing a team.

Nice-to-haves

• Preferred experience with Office suite (ie. Microsoft Office, Google Suite)
• Preferred experience with analytics (ie. Google Analytics)
• Preferred experience with marketing automation systems (ie HubSpot, Zoho, SFMC)
• Preferred experience with CRM systems (Salesforce, Zoho)
• Ability to travel up to 5% of the time
• Ability to clear required background check
• Experience directly managing a team and nurturing staff
• Extensive experience in digital marketing

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Eligible employees may receive a bonus