Marketing Director

$85,000 - $110,000/Yr

City Heights Health Associates - San Diego, CA

Part-time,Full-time - Mid Level

San Diego, CA

Nursing and Residential Care Facilities

About the position

The Director of Marketing at Arroyo Vista Nursing Center is a strategic and innovative leader responsible for driving brand awareness and enhancing market presence. This role involves developing and implementing comprehensive marketing strategies to achieve business objectives and foster growth within the organization.

Responsibilities

• Develop and execute strategic marketing plans to meet company goals and objectives.
• Lead a team of marketing professionals to create compelling marketing campaigns across various channels.
• Oversee the development of marketing materials, including digital content, print collateral, and advertising campaigns.
• Utilize analytics and market research to identify trends, opportunities, and challenges in the market.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
• Manage budget allocation for marketing initiatives and optimize spending for maximum ROI.
• Stay current on industry trends and best practices to continuously improve marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• Proven experience as a Marketing Manager or Director in a fast-paced environment.
• Proficiency in Google Analytics, Adobe Creative Suite, Email Marketing platforms, Copywriting, WordPress, Content Marketing strategies, HTML5, Research methodologies, and Marketing Automation software.
• Strong leadership skills with the ability to inspire and motivate a team towards success.
• Excellent communication skills with the ability to present ideas effectively.
• Strategic thinker with a data-driven approach to decision-making.

Nice-to-haves

• Experience in the healthcare industry.
• Familiarity with social media marketing strategies.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off