Marketing Director

B Restaurant - Chicago, IL

Full-time - Senior

Chicago, IL

Food Services and Drinking Places

About the position

The Director of Marketing is accountable for the strategic planning, development, and execution of all marketing initiatives for Formento's restaurants. This role collaborates closely with ownership and partners to ensure cohesive marketing strategies, communications, and advertising efforts. The Director supervises the creation and execution of marketing materials, updates to the website, social media management, and public relations efforts. In terms of communications, the Director will oversee all internal communications regarding new initiatives, project updates, and events. They will lead new initiatives and ensure effective collaboration among team members to achieve departmental deliverables. The Director will strive to maintain a polished and positive image in all external communications, including media outreach and partnerships. From a marketing perspective, the Director will establish the positioning of Formento's and its brands within local, regional, and national markets. They will continuously enhance the brand image through strategic relationships and messaging, ensuring consistent articulation of the brand's image and position in the marketplace. The Director will act as the primary representative for Formento's in media interactions, engage in offsite events and networking opportunities to promote the brand, and dine regularly at Formento's restaurants with key influencers and industry leaders to enhance visibility and revenue opportunities. Additionally, they will conduct competitive analysis to inform pricing strategies and design elements, develop targeted marketing strategies, create and manage social media content, and coordinate all branding elements and marketing materials with design teams. In the realm of public relations, the Director will craft narratives that align with PR objectives and enhance brand visibility, foster relationships with major media outlets, and support the PR team in achieving marketing success through effective storytelling. They will also evaluate the effectiveness of advertising campaigns, analyze costs, and monitor the advertising budget. The Director will oversee the management of company social media accounts, generate engaging content, and track market engagement metrics. Furthermore, they will capture and catalog all visual content related to the brand and collaborate with partners in the development of new restaurant concepts, ensuring project continuity through documentation of meetings with designers and stakeholders.

Responsibilities

• Oversee all internal communications regarding new initiatives, project updates, and events.
• Lead new initiatives and ensure effective collaboration among team members to achieve departmental deliverables.
• Maintain a polished and positive image in all external communications, including media outreach and partnerships.
• Establish the positioning of Formento's and its brands within local, regional, and national markets.
• Continuously enhance the brand image through strategic relationships and messaging.
• Ensure consistent articulation of the brand's image and position in the marketplace.
• Act as the primary representative for Formento's in media interactions.
• Engage in offsite events and networking opportunities to promote the brand and generate revenue.
• Dine regularly at Formento's restaurants with key influencers and industry leaders to enhance visibility and revenue opportunities.
• Conduct competitive analysis to inform pricing strategies and design elements.
• Develop targeted marketing strategies to effectively reach desired audiences.
• Create and manage social media content across various platforms.
• Collaborate with social media teams to ensure message control and outreach effectiveness.
• Coordinate all branding elements and marketing materials with design teams.
• Manage in-house electronic marketing and collateral updates.
• Organize professional photo shoots and maintain an archive of all visual assets.
• Ensure marketing expenditures remain within budgetary guidelines.
• Craft narratives that align with PR objectives and enhance brand visibility.
• Foster relationships with major media outlets to ensure ongoing coverage and story placements.
• Align the brand with other reputable restaurant brands for mutual benefit.
• Support the PR team in achieving marketing success through effective storytelling.
• Evaluate the effectiveness of advertising campaigns and strategies.
• Analyze costs and develop advertising plans for review by ownership.
• Monitor and manage the advertising budget.
• Oversee the management of company social media accounts.
• Generate engaging content for each platform and restaurant.
• Track and report on market engagement metrics to stakeholders.
• Capture and catalog all visual content related to the brand.
• Enhance and integrate photography into marketing and communication efforts.
• Collaborate with partners in the development of new restaurant concepts.
• Document meetings with designers and stakeholders to ensure project continuity.

Requirements

• A degree in marketing or communications is preferred, though relevant experience may be considered.
• Proficiency in computer applications, including Office Suite and design software.
• Must be eligible to work in the United States and consent to background checks.
• Strong leadership, initiative, and interpersonal skills.
• Professional demeanor and appearance.
• Ability to motivate teams and manage multiple priorities effectively.
• Excellent communication skills for diverse interactions.
• Capability to assess qualifications of job applicants.