Marketing Director

Spectrum Laboratories - Cincinnati, OH

Full-time - Senior

Cincinnati, OH

Professional, Scientific, and Technical Services

About the position

The Marketing Director at The Reading Group is responsible for leading the marketing team to promote products and understand consumer needs. This role involves developing marketing strategies, managing budgets, and executing campaigns to drive customer interest and sales. The ideal candidate will possess extensive marketing experience, strong leadership skills, and a deep understanding of branding and consumer behavior.

Responsibilities

• Collaborate with the operations team to uncover insights for developing marketing and branding strategies for existing and new products.
• Identify revenue opportunities among established products.
• Identify short- and long-term resource needs, including development and management of annual marketing budget, and expenditures.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team and organization.
• Lead development of marketing strategy by working closely with leadership, creatives, content providers, to create effective plans focused on growing the audience for our products.
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
• Regularly work with leadership to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure marketing team is consistently performing above standard.

Requirements

• Successful track record in senior marketing role and campaign creation.
• Excellent leadership, communication, and decision-making skills.
• Experience in digital and print marketing, content marketing, and social media marketing.
• Proven ability to plan and manage budgets.
• Excellent understanding of digital marketing, copywriting, communications, branding, and SEO.
• Bachelor's degree (or equivalent) in marketing, advertising, or communications.

Benefits

• Competitive salary range with negotiable wages based on organization, industry, and national standards.