Marketing Go-To-Market Brand Manager

Shimano - Ladson, SC

Full-time - Manager

Remote - Ladson, SC

Wholesale Trade Agents and Brokers

About the position

The Go-To-Market Brand Manager at Shimano North America Holding, Inc. plays a pivotal role in representing the company's brands within the fishing division, which includes well-known names such as Shimano, G. Loomis, and Power Pro. This position is integral to the execution of all dealer and consumer promotional efforts, ensuring that marketing strategies align with corporate goals and brand identity. The successful candidate will oversee the product marketing team, driving content creation and strategic marketing communications distribution. This role requires a collaborative approach, working closely with sales, supply chain, product, and eBusiness teams, as well as key retailers to drive demand and enhance brand visibility. In this managerial position, the Go-To-Market Brand Manager will be responsible for executing consumer-facing marketing efforts and brand messages for the U.S. market. This includes supporting and creating global marketing promotions, conceptualizing design solutions, and managing a content map that highlights content needs by buyer segment and funnel stage. The role also involves implementing a creative development process, ensuring consistency across all media channels, and managing a rich content/editorial calendar that aligns with marketing initiatives. The manager will oversee the development of various marketing content, including PR, press releases, and sales tools, while also assisting in the creation of merchandising collateral and event support. Project management is a key aspect of this role, requiring effective planning and leadership of projects in collaboration with cross-functional teams and external partners. The Go-To-Market Brand Manager will own the marketing campaign plans and calendars, communicate new content initiatives, and ensure that all marketing efforts support SEO and keyword targeting. Budget management is also crucial, as the manager will track marketing funds and accounts to maximize exposure while controlling costs. Data-driven analysis is essential for this position, as the manager will evaluate different channels and mediums to engage target audiences effectively. This includes driving strategies for content creation and lead generation, conducting research to benchmark best practices, and analyzing digital and traditional marketing trends. Team management is another critical responsibility, as the manager will lead team members to ensure effective messaging and brand integrity, while also interacting with the corporate team on brand development efforts. Overall, this role requires a blend of strategic thinking, creative execution, and strong leadership skills to drive the success of Shimano's marketing initiatives in the fishing market.

Responsibilities

• Execute all consumer-facing marketing efforts and brand messages of the Shimano brands for the U.S.
• Support and create global marketing promotions and creative requests from corporate headquarters.
• Conceptualize and implement design solutions that meet marketing strategies from concept to completion.
• Develop and manage the content map that displays existing content assets and highlights content needs by buyer segment and funnel stage.
• Implement the creative development process, including brief development, reviews, and production.
• Effectively execute the brands' positioning, identity, and marketing messages.
• Collaborate with product and brand marketing teams and outside vendors to ensure alignment of product positioning and messages.
• Review work performed to ensure consistency across all media channels.
• Manage a rich content/editorial calendar to match marketing initiatives.
• Deliver new content to support demand generation campaigns, including emails, landing pages, and new content assets.
• Oversee additional marketing content development, including PR, press releases, catalog content, and sales tools.
• Assist in the development of Merchandising/Fixture/POP collateral/Event support.
• Plan and lead projects working directly and collaboratively with cross-functional teams and external partners.
• Own and organize the Go To Market marketing campaign plans and calendars.
• Communicate new content initiatives and operating results throughout the organization.
• Interact with other Shimano offices to coordinate all marketing efforts.
• Ensure content marketing efforts support SEO and keyword targeting.
• Manage marketing budgets to maximize exposure while controlling budget to set goals.
• Track monthly budget of all marketing funds and accounts.
• Oversee and record all advertising payments and invoices monthly.
• Coordinate and attend dealer camps and writer events.
• Develop new media relations to expand consumer reach.
• Represent Shimano as the lead contact with all media, online, web, social, and vendor relations.
• Plan social media programs and content yearly for maximum exposure.
• Coordinate website updates, content, and consistent look with other forms of media.
• Manage event selection, planning, and logistics.
• Create event and trip reports for continual process improvement.
• Evaluate different channels and mediums to determine the best opportunities to engage target audiences.
• Drive effective strategies for content creation and lead generation with a focus on data and metrics.
• Exercise a data-centric approach to gather user insights and improve engagement.
• Conduct research to benchmark best practices and understand consumer marketing dynamics.
• Analyze digital and traditional marketing trends and develop marketing plans that meet strategic goals.
• Manage financial resources assigned to all marketing efforts and optimize return on marketing spend.
• Collaborate with leadership to prepare and monitor budget assumptions within each product category.
• Support and enhance social media marketing efforts with focused content management and measure effectiveness.
• Analyze web metrics and dashboards emphasizing measuring demand through content traffic and conversion.
• Effectively manage projects and employees to achieve maximum efficiency and results.
• Lead team members to ensure the effectiveness of messaging and integrity of the brand.

Requirements

• 5 - 7 years prior experience in a marketing position is required.
• Industry and fishing knowledge and skills preferred.
• Ability to demonstrate and explain product technologies, features, and benefits.
• Detailed knowledge of digital and traditional marketing, advertising, and promotion.
• Strong creative skills, problem-solving skills, and presentation skills.
• Ability to manage others, both internal and contract employees, to accomplish detailed tasks on time and within budget.
• Ability to write technical and engaging articles, press releases, and B2B emails.
• Good understanding of writing style or tone based on the audience you are speaking to.
• Exceptional time management and planning skills.
• Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
• Ability to work without direct supervision.
• Must have a strong 'can do' attitude, leadership skills, and the ability to motivate others.
• Ability to work within various social media platforms.
• Photography and videography experience and skills preferred.
• Event planning and support skills.
• Mid to high-level computer skills.
• Experience using Microsoft Office Suite.

Nice-to-haves

• Photography and videography experience and skills preferred.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• On-site gym
• Paid time off
• Vision insurance
• Wellness program