Marketing Growth Manager

$80,000 - $115,000/Yr

Thrasher - Omaha, NE

Full-time - Senior

Omaha, NE

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Marketing Growth Manager at Thrasher, Inc. is a senior-level role focused on enhancing the company's media strategy and execution across multiple locations. This position is pivotal in driving lead generation through various marketing channels and managing the Brand Ambassador program at events. The role requires collaboration with the marketing team to develop effective lifecycle marketing strategies and campaigns, ensuring the company's growth and presence in the residential contracting industry.

Responsibilities

• Work with media vendor/agencies to place advertisements across all mediums to hit lead targets by market and service type.
• Measure and optimize channels & tactics through a data-driven rationale.
• Ensure the correct assets are delivered to the advertising channel.
• Stay current with digital marketing trends and potential new channels, reporting enhancements, attribution, etc.
• Provide reporting to VP & other marketing teams to influence upcoming campaigns & priorities.
• Create, monitor & optimize ad budget to ensure efficacy.
• Assist in annual budget planning in partnership with operations & finance.
• Verify invoices received for paid media and related tools are accurate and on time in partnership with finance.
• Manage Events Manager & corresponding brand ambassador program to ensure attendance at the most valuable trade shows and events.
• Elevate the brand at these shows in partnership with the creative team with booth design, swag, and lead generation flow into Salesforce CRM.
• Create lifecycle campaigns to drive prospects through the sales funnel to conversion & customers to advocacy through email, text, and social marketing channels.
• Create audience segments and personalized customer journeys with marketing automation software.

Requirements

• A minimum of five (5) years' experience developing lead generation campaigns across digital, print, broadcast, and events.
• A minimum of two (2) years' experience overseeing a marketing team that supports lead generation.
• Prior experience as a Paid Media Manager, Acquisition Marketing Manager, Demand Generation Manager, or Digital Marketing Manager highly preferred.
• Excellent communication & presentation skills.
• Ability to use data to showcase program performance & to synthesize this for executive reports.
• Ability to handle multiple priorities and discern what takes priority.

Nice-to-haves

• Experience managing a multi-million-dollar advertising budget.
• Comfort with data and its ability to generate leads on time and on budget.
• Team player/coach with skills to collaborate with marketing team & cross-functionally.

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Life insurance
• Retirement plan