Marketing - Growth Marketing Manager

$75,000 - $90,000/Yr

Pager Health - Franklin, TN

Full-time - Mid Level

Franklin, TN

About the position

Pager Health is seeking an experienced Growth Marketing Manager to drive demand generation strategies for their enterprise/B2B SaaS platform. This role focuses on creating and executing multi-channel marketing campaigns to generate qualified leads and support revenue growth, while collaborating with various teams to optimize marketing efforts and enhance customer engagement.

Responsibilities

• Support the development and execution of multi-channel demand generation strategies to drive qualified leads and revenue growth.
• Collaborate with sales, product marketing, and content teams to create compelling content tailored to target personas.
• Manage marketing automation platforms and CRM tools to track lead generation and nurturing processes.
• Monitor key performance metrics and make data-driven decisions to optimize campaign performance.
• Support the development and execution of ABM campaigns, aligning marketing activities with sales goals.
• Test and iterate on campaign messaging and tactics to improve demand generation efforts.

Requirements

• 3+ years of experience in B2B growth marketing within healthcare/digital health.
• Proven success in implementing lead-generation campaigns and developing valuable content.
• Excellent writing and editing skills with attention to detail.
• Ability to identify creative solutions to new challenges and collaborate with internal SMEs and customers.
• Proactive problem solver with flexibility to adapt to changing priorities.

Nice-to-haves

• Experience with marketing automation platforms like Pardot and CRM tools like Salesforce.
• Familiarity with A/B testing and performance analysis.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Stock options
• Vision insurance