Marketing Inside Sales Representative

$52,000 - $62,400/Yr

Quinn Company - City of Industry, CA

Full-time

City of Industry, CA

Professional, Scientific, and Technical Services

About the position

Quinn Company is seeking a Marketing Inside Sales Representative (ISR) to engage with prospects and customers, generating sales leads for Cat® and dealer equipment, products, parts, and services. The role focuses on building and maintaining relationships within an assigned database to enhance participation in dealer offerings, while also developing marketing strategies and campaigns to reach a large customer base.

Responsibilities

• Develop marketing campaigns to reach out to over 11,000 accounts.
• Create a social media strategy for promoting parts and service offerings.
• Conduct market research to assess market share and identify new product support opportunities.
• Collaborate with the equipment sales department on promotional programs and ensure smooth transitions from sales to service.
• Organize events, trade shows, and other marketing opportunities for product support.
• Work with Caterpillar on marketing initiatives and promotional programs to align with corporate strategy.
• Qualify assigned prospects and customers to uncover business issues and opportunities for dealer solutions.
• Design contact strategies for qualified customers to maximize participation in dealer offerings.
• Contact assigned prospects to qualify their needs and design follow-up strategies as necessary.
• Document business issues and leads in the dealer's CRM system.
• Maintain a customer narrative to facilitate seamless lead transfers to dealer salespersons.
• Continue to develop expertise in products and services through training and research.
• Expand dealership contacts as resources for customers.
• Recommend dealer solutions to reduce customer costs and demonstrate value.
• Monitor and report market information regarding competitive activity and product performance.
• Achieve the planned annual rate of calls for each assigned account.

Requirements

• Bachelor's degree in a related field or 5 to 8 years of hands-on experience with related equipment and/or training.
• Ability to perform essential duties satisfactorily.