Marketing Intelligence Manager (Part time)

Part-time - Mid Level

Seattle, WA

Administrative and Support Services

About the position

The Marketing Manager is responsible for researching market conditions within digital advertising and conducting competitive analysis, industry analysis, and product intelligence research. This role involves gathering information on competitors and their marketing strategies, as well as measuring the effectiveness of marketing programs and forecasting sales trends.

Responsibilities

• Support market research for product planning
• Conduct ad-hoc deeper analysis on significant releases by major market players like Google, Facebook, and Amazon
• Create monthly competitive analysis decks
• Provide ongoing consulting support for past research
• Gather data on competitors and analyze their prices, sales, and marketing methods
• Measure the effectiveness of marketing, advertising, and communications programs
• Forecast and track marketing and sales trends, analyzing collected data
• Devise and evaluate methods for collecting data, such as surveys or opinion polls

Requirements

• Bachelor's degree in marketing or equivalent training
• 5-7 years of related experience
• Strong verbal and written communication skills
• Negotiation skills
• Customer service and interpersonal skills
• Ability to work independently and manage time effectively
• Knowledge of digital advertising, search, and marketing technology
• Familiarity with principles and methods for promoting and selling products or services
• Knowledge of media production and communication techniques
• Experience with Microsoft 365 products (Excel, PowerPoint, Outlook, Word, Teams, SharePoint)

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium