The RealReal
posted 9 days ago
Full-time - Intern
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
About the position
The Marketing Intern (Acquisition) role at The RealReal is designed for students pursuing a degree in Marketing or related fields. This full-time internship will provide hands-on experience in planning, executing, and optimizing acquisition campaigns across various digital channels. Interns will collaborate with cross-functional teams, conduct market research, and analyze key performance indicators to enhance campaign effectiveness.
Responsibilities
- Assist in planning, executing, and optimizing acquisition campaigns across channels such as Meta, TikTok, and Yelp.
- Conduct market research to identify trends, competitor analysis, and potential customer segments.
- Collaborate with the team to brief in compelling content and ad copy for campaigns.
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, cost-per-acquisition (CPA), return on ad spend (ROAS), and click-through rates (CTR).
- Support testing efforts to improve campaign effectiveness and optimize user journeys.
- Assist in preparing regular reports on acquisition performance.
- Work with cross-functional teams including creative, brand, merch, and site.
- Stay updated on the latest digital marketing trends and best practices.
- Consistently work on larger projects throughout the term dedicated to acquisition marketing.
- Learn from cross-functional team members about their roles and how the general marketing team works on campaigns together.
Requirements
- Currently pursuing a degree in Marketing, Business, Communications, or a related field.
- Strong analytical skills and a passion for data-driven decision-making.
- Excellent written and verbal communication skills.
- Proficiency in Google Suite and familiarity with Google Analytics or other analytics tools.
Nice-to-haves
- Basic understanding of digital marketing channels
- Experience with digital advertising platforms like Google Ads, Facebook Business Manager, or others is a plus.
