High Concrete Structures - Denver, PA

posted 3 days ago

Full-time - Intern
Denver, PA
Nonmetallic Mineral Product Manufacturing

About the position

The Marketing Intern position at High Concrete Group is a full-time summer role designed for undergraduate students pursuing a career in marketing, journalism, public relations, or related fields. The intern will gain hands-on experience by supporting various digital marketing and content strategies for the High Concrete Group and StructureCare brands, working closely with a multi-disciplinary team.

Responsibilities

  • Preparing multiple email newsletters and email campaigns within our marketing CMS system for both brands
  • Working closely preparing our webinar quarterly series prep for both brands
  • Developing branded content for various sales collateral, which could include case studies, award nominations, website landing pages, brochures, etc
  • Researching content and client trends to ensure that content is relevant and appealing
  • Exploring social media tactics to help revitalize and expand our current methods to grow our digital presence or lead generational social marketing
  • Ensuring all-around brand consistency (style, fonts, images and tone)
  • Assisting in all areas of marketing to execute the company's brand strategy
  • Supporting organic campaigns with fellow team members through different tactics depending on the target audience and goal
  • Help develop client facing presentations through research, design, and training for the webinar series
  • Development of project profiles on the website - backend design and implementation for multiple projects for the company
  • Backend website updates and changes for both brands

Requirements

  • Currently enrolled in undergraduate college/university
  • Candidates pursuing a degree in Marketing, Design or relevant area of study are preferred
  • Team player attitude
  • Possess very strong attention to detail
  • Superior knowledge of social media platforms and metrics, especially LinkedIn, Instagram, and Facebook
  • Strong written and verbal communications
  • Able to visit in our Denver, PA and Lancaster, PA offices
  • Able to work Full-time in the Summer

Benefits

  • Paid internship
  • Real-world experience in marketing and content strategies
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