Marketing Manager 2, Web Operations (TurboTax)

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Manager 2, Web Operations role at Intuit focuses on leading operational excellence in web experiences for TurboTax, a product serving over 48 million consumers. This position is pivotal in managing a team that publishes, experiments, and personalizes web content, ensuring high-quality delivery in a fast-paced environment. The role requires collaboration with various teams to enhance web properties and deliver innovative tax solutions.

Responsibilities

• Manage team that publishes, experiments and personalizes web experiences working across various system platforms
• Responsible for executing go-to-market web experiences using content management (such as WordPress, Adobe, Stackbit), personalization and experimentation platforms (such as Optimizely)
• Responsible for tracks of the content lifecycle in-product, including upsells, customer notifications, etc. from management to retirement, scoping requirements to new product experiences
• Troubleshoot and resolve issues, support web operations peers in problem solving, validation of authoring and experimentation execution with quality
• Collaborate with XD resources to improve design and production lifecycle process
• Develop and execute processes to improve content quality, maintainability, and usability making sure both template driven pages and associated test experiences are compliant and accessible
• Identify and problem-solve roadblocks and functional requirements to successful task completion, including liaising with the technical product development team and quality assurance completion
• Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests
• Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all work is completed according to department standards.

Requirements

• 5+ years of experience in Content Management, Web Marketing and/or Marketing Operations with browser-based application testing and debugging
• Skilled in CSS, HTML and JavaScript and creating UI experiences from Figma
• Expert in JIRA as an administrator and familiar with Smartsheets
• Deep expertise and knowledge of Agile software development methodology
• Excellent communication skills, confident with management and able to clearly articulate thoughts and recommendations with attention to detail
• Experienced with multiple channels including Paid Search, SEO, and Mobile platforms including web properties and other factors that impact web conversions