Marketing Manager- AI Product Launch, Collateral & Demand Generation

Brainchip - Laguna Hills, CA

Full-time - Mid Level

Laguna Hills, CA

Publishing Industries

About the position

The Marketing Manager will be responsible for planning, coordinating, and executing product launches for AI semiconductor products, managing the creation of marketing collateral, and leading demand generation campaigns. This role requires a combination of project management, creative content development, and digital marketing expertise to drive awareness, leads, and customer engagement.

Responsibilities

• Collaborate with cross-functional teams to develop and execute comprehensive product launch plans.
• Define and track key launch milestones, deliverables, and timelines for product introductions.
• Coordinate launch events, product demos, webinars, and other marketing activities.
• Create and manage high-quality marketing materials, including brochures, data sheets, and presentations.
• Develop and implement content strategies that drive lead generation and nurture prospects.
• Plan, execute, and manage demand generation campaigns to drive awareness and engagement.
• Analyze campaign performance and optimize for conversions to maximize ROI.
• Support the development of go-to-market strategies and assist in targeted campaigns for industry events.
• Conduct market research to identify customer needs and competitive positioning.
• Regularly communicate marketing performance metrics and campaign insights to stakeholders.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of marketing experience in B2B technology or semiconductor industries, preferably with a focus on AI.
• Proven experience managing product launches and demand generation campaigns.
• Strong understanding of product marketing, demand generation, and project management.
• Proven expertise in digital marketing, including paid search, SEO, and email marketing.
• Excellent writing, editing, and content development skills.
• Experience with marketing automation platforms (Mailchimp, Salesforce) and analytics tools.

Nice-to-haves

• Engineering education and specialization in AI technology marketing.
• Familiarity with design tools (e.g., Adobe Creative Suite, Canva).

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling