Marketing Manager, Americas - Digital Products

Fluence Energy - Houston, TX

Full-time - Mid Level

Hybrid - Houston, TX

Utilities

About the position

Fluence (Nasdaq: FLNC) is a global market leader in energy storage products and services and digital applications for renewables and storage. With a presence in 30 global markets, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable storage products, comprehensive service offerings, and the Fluence IQ platform, which delivers AI-enabled digital applications for managing and optimizing storage and renewables. The company is transforming the way we power our world by helping customers create more resilient and sustainable electric grids. The Marketing Manager will work to drive marketing strategy, planning, demand generation, customer engagement, and campaigns for our B2B SaaS products, Nispera and Mosaic, in the Americas region. This position will be within the Fluence Digital business unit. Fluence Digital's IQ platform uses artificial intelligence, advanced price forecasting, portfolio optimization, and market bidding to ensure energy storage and flexible generation assets are optimally participating in wholesale electricity markets. The Marketing Manager will own strategic marketing planning and execution of key marketing tactics, including regional content strategy, thought leadership, digital and in-person events, and account-based marketing, with support from our Global Marketing team. This is an exciting opportunity to drive forward the growth strategy around advanced software products that help optimize wind, solar, and energy storage assets as part of our mission to transform the way we power our world. Sitting at the intersection of Fluence's software sales and marketing efforts in the Americas region, you will play a key role in driving and nurturing demand for our energy storage and software solutions, building close relationships with key customer accounts, and supporting the development of our brand in target markets and segments. This position is strategic and highly cross-functional, and you will work collaboratively with sales, growth, marketing communications, sales engineering, and other parts of the organization to execute high-profile regional marketing plans.

Responsibilities

• Partner in developing region-specific marketing strategy and plans that support Fluence's regional sales strategy for digital products.
• Planning and executing marketing tactics and events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships.
• Working with corporate marketing teams and agencies to form and execute integrated campaigns that involve email marketing, thought leadership, events, paid advertising, and other tactics/channels as needed.
• Coordinating with product marketing and strategy teams to develop region-specific messaging priorities and target customer personas.
• Assist regional sales team as needed, including increasing brand awareness locally/regionally, and building/qualifying leads for your sales region.
• Support regional marketing activities against regional marketing budgets and tracking success against annual marketing KPIs.

Requirements

• Bachelor's in marketing, business, or related discipline.
• 5+ years of related marketing experience, ideally in B2B, SaaS or energy industry.
• Experience developing marketing strategies and plans and executing sales-focused marketing strategies.
• Strong written and oral communication skills.
• Highly organized and proficient at managing multiple projects at the same time.
• You are entrepreneurial and work well in a rapidly changing growth organization and/or cross-functional, matrixed environment.

Benefits

• 401(k) matching
• Dental insurance
• Pet insurance
• Unlimited paid time off
• Vision insurance