Marketing Manager, Analytics, Amazon Flex

About the position

The Marketing Analytics Manager for Amazon Flex is responsible for overseeing analytics and reporting for the marketing function. This role involves building and managing performance dashboards, analyzing marketing data, generating actionable insights, and advising teams on marketing initiatives' impacts. The position requires collaboration with various stakeholders and a deep understanding of customer behavior and business metrics to drive results.

Responsibilities

• Drive data analysis operation improvements with automation, standardization and collaboration with stakeholders.
• Drive newly onboarded delivery partner strategy insights by analyzing existing engagement tactics and suggesting optimizations.
• Provide recommendations to increase delivery partner funnel conversion yield; set input goals to ensure improvement in key conversion metrics and engagement metrics, aiming for year-over-year growth in all areas.
• Collaborate with BI, Capacity Planning, Tech teams, and additional Marketing Analysts to automate how we work backwards from engagement targets and working rates to ensure that all delivery partner recruitment targets are met on time.
• Plan, launch, operate and optimize marketing performance dashboards.
• Develop actionable insights from campaign data to improve customer acquisition, engagement, and retention.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Data Science, Economics, Mathematics, Computer Science, or a related field.
• 4+ years of experience in a non-internship marketing analytics, business intelligence, or a related analytical role.
• Strong proficiency in SQL for querying and analyzing large datasets.
• Ability to analyze data, generate insights, and present findings to stakeholders clearly.
• Experience with bottom of marketing funnel and communications-based customer profiling and segmentation.
• Experience with reporting automation solutions, such as Tableau or AWS QuickSight to streamline manual tasks.
• Experience using data and metrics to measure impact and determine improvements.
• Familiarity with retention marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy.

Nice-to-haves

• Experience in marketing analytics for an app based company/product/program.
• Familiarity with data engineering workflows and experience collaborating with engineering or data science teams to enhance data pipelines.
• Comfort operating in a sometimes ambiguous and changing space.
• Hands-on experience with building and refining multi-touch attribution models or incrementality frameworks.
• Knowledge of advanced methodologies like Marketing Mix Modeling (MMM).

Benefits

• Competitive salary based on market location and experience.
• Equity and sign-on payments may be provided as part of the total compensation package.
• Full range of medical, financial, and other benefits.