Unclassified - Tyler, TX

posted 2 months ago

Part-time - Mid Level
Tyler, TX

About the position

As the Director of Marketing at Native Healing & Wellness, you will play a pivotal role in shaping the marketing strategy and driving brand awareness for our organization. This part-time position requires a dynamic individual who can lead our marketing department in developing and executing strategic marketing initiatives that resonate with our target audience. You will be responsible for overseeing various aspects of marketing, including digital campaigns, advertising, and content creation, ensuring that all efforts align with the company's objectives and values. In this role, you will develop and implement comprehensive marketing strategies that not only meet but exceed company objectives. You will oversee the creation of engaging content tailored for various platforms, ensuring that our messaging is consistent and impactful. Monitoring and analyzing marketing metrics will be a key part of your responsibilities, as you will track the effectiveness of campaigns and make data-driven decisions to optimize performance. Collaboration is essential in this position; you will work closely with sales and product development teams to ensure that marketing efforts are aligned with overall business goals. Staying up-to-date with the latest trends and best practices in online marketing and measurement will be crucial to your success, as you will need to adapt strategies to meet the ever-evolving landscape of digital marketing.

Responsibilities

  • Develop and implement comprehensive marketing strategies to meet company objectives
  • Oversee the creation of engaging content for various platforms
  • Monitor and analyze marketing metrics to track the effectiveness of campaigns
  • Collaborate with sales and product development teams to ensure alignment in marketing efforts
  • Stay up-to-date with the latest trends and best practices in online marketing and measurement

Requirements

  • Proven experience as a Marketing Director or similar role
  • Strong knowledge of digital marketing techniques including SEO, social media marketing, and content marketing
  • Proficiency in HTML, Adobe Creative Suite, WordPress, and other relevant tools
  • Excellent leadership and communication skills
  • Ability to think creatively and strategically
  • Familiarity with market research and data analysis
  • Experience in print advertising and traditional advertising methods is a plus
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