Marketing Manager and Social Media Specialist

$70,000 - $80,000/Yr

Unclassified - National City, CA

Part-time - Mid Level

National City, CA

About the position

Join the Sessions by the Bay Family as Our First Marketing Manager & Social Media Strategist! We are looking for a passionate individual who is ready to take charge of marketing and customer experience for San Diego's first cannabis consumption lounge. As the Marketing Manager, you will be the creative force behind the growth and image of Sessions by the Bay. Your role will involve developing marketing strategies, creating compelling content, and leading our social media presence across multiple platforms. You will also play a crucial role in shaping the customer experience across our dispensary and lounge operations. This position is perfect for someone who loves cannabis culture, has a strong vision for brand development, and thrives on delivering results. At Sessions by the Bay, we are not just another dispensary; we are San Diego's first and only cannabis consumption lounge! Our mission is to provide exceptional products, unparalleled service, and a welcoming environment where everyone feels at home. We are dedicated to innovation, community engagement, and making every visit a unique experience. As part of our team, you will be working in a dynamic environment that operates within a 16,000+ square foot lounge and dispensary, offering state-of-the-art facilities designed to provide the best customer and employee experience. In your role, you will develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention. You will create and manage a marketing calendar, coordinating campaigns across digital, social, email, and in-store promotions. Additionally, you will lead our social media presence, creating fresh and engaging content while developing strategies that align with broader marketing goals. Your leadership will extend to customer experience initiatives, ensuring every guest feels welcome and valued, and you will cultivate relationships with influencers and community organizations to elevate our brand.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
• Create and manage a marketing calendar, coordinating campaigns across digital, social, email, and in-store promotions.
• Collaborate with the creative team to produce engaging content, including graphics, photos, and videos that reflect our unique brand voice.
• Plan and execute events and promotions to increase community engagement and visibility.
• Lead our social media presence across platforms (Instagram, TikTok, Facebook, Twitter/X), creating fresh and engaging content.
• Develop social media strategies that align with broader marketing goals and drive engagement.
• Identify trends and capitalize on relevant opportunities to keep social media content exciting and on-brand.
• Plan and execute paid social media advertising campaigns to increase reach and conversions.
• Monitor social media analytics, adjusting strategies based on data to maximize engagement and ROI.
• Lead customer experience initiatives across both the dispensary and lounge, ensuring every guest feels welcome and valued.
• Train staff on best practices to deliver an unforgettable experience, aligning with brand values.
• Gather and analyze customer feedback to improve the overall experience and implement innovative solutions.
• Collaborate with floor managers, customer service teams, and lounge staff to ensure brand consistency in customer interactions.
• Cultivate relationships with influencers, brands, vendors, and community organizations to elevate our brand.
• Plan and manage in-person and online events that engage the local community and build loyalty.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent proven experience.
• 5+ years of marketing experience with a focus on social media strategy and content creation, ideally within the cannabis, hospitality, or lifestyle industries.
• Proven marketing experience, ideally within the cannabis or lifestyle industries, with a deep understanding of cannabis culture and products.
• Strong social media experience, including content creation and campaign management.
• Exceptional leadership skills with the ability to manage and inspire a team.
• Excellent verbal and written communication skills, especially in crafting brand stories.
• Strong knowledge of social media platforms and analytics tools.
• Proficiency in marketing tools and software such as Google Analytics, Facebook Ads Manager, and email marketing platforms.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

Nice-to-haves

• Experience with Facebook Advertising and Analytics (1 year preferred).
• Ability to commute to National City, CA 91950 (preferred).
• Ability to relocate to National City, CA 91950 before starting work (required).

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid sick time
• Paid time off
• Vision insurance