Marketing Manager, Atellica Systems Immunoassay Analyzers-Remote within the US EST and CST time zone

$135,000 - $175,000/Yr

Siemens - New York, NY

Part-time,Full-time - Mid Level

New York, NY

10,001+ employees

Machinery Manufacturing

About the position

The Marketing Manager for Atellica Systems Immunoassay Analyzers will be responsible for driving product strategy and execution to enhance patient outcomes globally. This role involves end-to-end product ownership, from product definition and launch to market positioning and campaign development. The position requires a deep understanding of customer insights and competitive strategies to effectively position products in the market.

Responsibilities

• End to End Product Ownership: Product definition, product launch, go-to-market, commercial positioning, and related campaigns.
• Develop customer insights to serve as an Atellica systems expert on customer targets, contributing to the overall CLS business strategy.
• Understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products profitably.
• Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team, utilizing market research and customer input.

Requirements

• Core Lab Diagnostics IVD experience required.
• 4+ years of progressive marketing and product management experience, ideally with end-to-end experience from conducting market research to product launch initiatives.
• Clinical Chemistry or Immunoassay experience strongly preferred.
• Global awareness with the ability to work effectively across multiple countries.
• Customer-centric approach with a focus on translating customer insights into product requirements.
• Collaborative mindset with the ability to influence across departments/functions.
• Strong communication skills to deliver messaging to different audiences.
• Organized and able to manage multiple projects simultaneously.
• Bachelor's degree in business, life sciences, engineering, or related technical discipline; MBA preferred.

Nice-to-haves

• Experience in a global marketing role.
• Familiarity with healthcare regulations and compliance.

Benefits

• Paid time off
• Holiday pay
• Health and wellness benefits