Staples - Framingham, MA
posted 5 months ago
About the position
As a Marketing Manager for B2B Customer Marketing at Staples, Inc., you will play a pivotal role in shaping the customer experience and driving brand loyalty through strategic marketing initiatives. Your primary responsibility will be to develop and execute coordinated, targeted campaigns that enhance customer acquisition, growth, and retention. You will leverage customer data and analytics to understand and improve customer experiences, ensuring that the Staples brand is effectively represented across all marketing channels. In this role, you will map the existing customer experience and make recommendations for improvements across various lifecycle touchpoints. You will be responsible for understanding and developing briefs, timelines, and budgets to meet marketing objectives. Collaboration will be key, as you will foster partnerships with sales, marketing operations, paid media, creative teams, and customer analytics to create innovative and impactful marketing strategies. You will also oversee the tactical execution of marketing plans, ensuring flawless implementation and driving the development of measurement plans and KPIs in partnership with customer analytics. Post-campaign analysis will be crucial, as you will leverage program metrics, customer-level data, and feedback to continuously improve campaigns. Your ability to create a pipeline of innovative tests and learning plans will be essential in refining marketing strategies and driving results.
Responsibilities
- Develop coordinated, targeted campaigns across sales and marketing to drive acquisition, growth, and retention.
- Map existing customer experience and make recommendations/implement improvements across lifecycle touch points across all channels.
- Understand and develop briefs, timelines, and budgets to meet objectives.
- Foster partnerships with sales, marketing operations, paid media, site, creative team, and customer analytics to develop and activate innovative, impactful, and efficient sales and marketing strategies.
- Review and evolve tactics based on areas of opportunity with clear and compelling value propositions.
- Closely collaborate and partner on the annual planning process for Customer Marketing.
- Help prioritize initiatives based on business impact.
- Create a pipeline of testing and learning, with clear goals and actions based on test results.
- Oversee the tactical execution of plans, ensuring flawless execution.
- Drive development of measurement plans/KPIs in partnership with customer analytics.
- Drive post-campaign analysis and action plan.
- Leverage program metrics, customer-level data, research, and customer feedback to measure program effectiveness and to continuously improve campaigns.
- Create a pipeline of innovative tests and learn plan. Execute and refine.
Requirements
- 6+ years of marketing experience.
- Bachelor's degree preferably in Marketing or Communications.
Nice-to-haves
- Previous experience with B2B or Retail Marketing.
Benefits
- Flexible PTO (22 days) and Holiday Schedule
- 401(k) matching
- Online and Retail Discounts
- Physical and Mental Health Wellness programs
- Inclusive culture with associate-led Business Resource Groups
