Systematic Business Consulting - Cary, NC

posted 18 days ago

Full-time - Mid Level
Cary, NC
Administrative and Support Services

About the position

We are seeking an experienced and proactive Marketing Manager to lead our organic marketing efforts in the B2B food service industry. This hands-on role requires a dynamic individual to develop and execute comprehensive strategies that increase brand awareness, drive engagement, and generate leads.

Responsibilities

  • Create and implement campaigns to target food service professionals, focusing on both end users and sales teams.
  • Write and manage high-quality marketing materials such as case studies, product sheets, newsletters, and educational resources.
  • Plan and execute trade show participation to maximize brand visibility and generate leads.
  • Build relationships with dealer sales teams, providing them with marketing resources and co-branded materials.
  • Design and execute email marketing campaigns to nurture leads, update customers, and increase engagement.
  • Focus on SEO to improve organic visibility and manage the company website and LinkedIn presence.
  • Partner with sales and product teams to align marketing initiatives with business goals.

Requirements

  • Proven B2B marketing experience, preferably with safety equipment or operational products.
  • Familiarity with the food service industry, including its supply chain and key players.
  • Strong content creation skills, with the ability to write engaging, high-quality copy.
  • Proactive, self-motivated approach with the ability to drive projects independently.
  • Excellent interpersonal and collaboration skills.

Nice-to-haves

  • Experience in website management or graphic design tools.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
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