Marketing Manager - B2B Global Brand Marketing

$115,400 - $155,700/Yr

Red Wing Shoe Company - Red Wing, MN

Full-time - Mid Level

Red Wing, MN

1,001-5,000 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The B2B Global Brand Marketing Manager at Red Wing Shoe Company is responsible for leading and executing comprehensive marketing strategies for the company's global work business. This role emphasizes a customer-centric approach, ensuring that the voice of the customer is represented in all marketing efforts. The manager will oversee brand and campaign development, product launches, and sales enablement while collaborating with various internal and external stakeholders. The position requires a blend of B2B marketing expertise, digital and traditional marketing knowledge, and strong leadership skills to mentor team members and drive innovative marketing initiatives.

Responsibilities

• Lead, develop and execute comprehensive global marketing strategies for Red Wing's safety programs, products, and initiatives.
• Represent the voice of the customer across multi-segment marketing and sales cycles, leveraging insights and trends to drive segmentation and persona development.
• Maintain a strong global brand image by creating compelling campaigns and ensuring consistent messaging across all markets.
• Position and launch new footwear and workwear products globally, sustaining a continuous pipeline of innovative offerings.
• Create sales tools and content that address customer needs, enhancing sales efforts and driving lead generation.
• Lead integrated marketing campaigns targeting industries like manufacturing, warehousing, transportation, construction, and energy.
• Drive marketing initiatives that leverage partnerships and owned channels, including trade show strategies with Sales and Revenue Operations teams.
• Develop content strategies that position Red Wing as a thought leader in safety, using digital marketing channels to engage prospects.
• Monitor and measure marketing effectiveness, using data to optimize campaigns and enhance customer personalization.
• Direct internal resources and external partners, ensuring alignment with key stakeholders from Sales, Product Development, and other teams.
• Foster a culture of innovation by mentoring team members and establishing enterprise-wide standards and best practices.
• Support the development and marketing of B2B websites and online ordering platforms in partnership with the e-commerce team.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5 years' experience demonstrating progressively more senior marketing responsibilities, with significant focus in B2B marketing.
• Experience working in diverse, international markets and understanding of global marketing trends, regulations and cultural differences.
• Strong understanding of digital marketing strategies and omnichannel approaches.
• Experience with competitive brands or like-minded categories of business targeting similar B2B segments.
• Demonstrated ability to execute innovative and results-focused marketing programs and campaigns.
• Exceptional interpersonal skills with strong team leadership abilities.
• Advanced PowerPoint skills and proficiency in marketing analytics tools.
• Financial and budget management savviness with a solid understanding of P&L reporting and Excel.

Nice-to-haves

• Experience with content marketing and thought leadership initiatives.
• Familiarity with industrial safety regulations and standards globally.
• Knowledge of e-commerce platforms and B2B online ordering systems.
• Experience with trade show marketing and event planning on an international scale.
• Strong analytical skills and data-driven decision-making abilities.
• Fluency in multiple languages is a plus.

Benefits

• Opportunities for advancement
• Flexible work environment with hyflex options
• Competitive salary range based on qualifications