Marketing Manager, Bloomsbury Digital Resources

$55,000 - $60,000/Yr

Abc-Clio - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

The Marketing Manager at Bloomsbury Digital Resources is responsible for leading the planning, creation, and execution of global marketing strategies for digital resources in History, Philosophy, and Religious Studies. This role requires a creative self-starter who is excited about digital publishing and building a brand within the library community. The position involves collaboration with various teams to drive growth and brand awareness, while also developing marketing materials and campaigns tailored to the academic market.

Responsibilities

• Lead the planning, creation, and execution of global marketing plans for 4-5 digital resources in History, Philosophy, and Religious Studies.
• Develop and implement a global integrated marketing strategy for digital resources in the social sciences.
• Create and develop marketing materials that position products effectively in the marketplace and drive usage.
• Understand the market and create marketing campaigns to support librarians, students, faculty, and researchers.
• Consult with other departments to ensure effective communication and provide market feedback for strategy development.
• Build and cultivate relationships with external partners to communicate marketing plans and establish strong working relationships.

Requirements

• 4+ years of experience in marketing, preferably within the academic market.
• Proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness.
• An entrepreneurial spirit with the imagination to conceive engaging plans and promotions for the library market.
• Excellent communication, organizational, and interpersonal skills with a can-do attitude.
• Ability to work independently, meet deadlines, and prioritize workload effectively.
• Confident presentation skills for internal and external stakeholders.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid parental leave
• Hybrid Work Schedule