Marketing Manager - BOM

$80,000 - $100,000/Yr

Sena Technologies - Irving, TX

Full-time - Mid Level

Irving, TX

Space Research and Technology

About the position

The Marketing Manager at BOM Sena Technologies Inc. is responsible for leading the company's digital marketing efforts to enhance brand awareness, customer acquisition, and engagement across various online platforms. This role requires a strategic thinker with a strong background in digital marketing, capable of executing comprehensive campaigns and optimizing performance metrics to drive results in a fast-paced environment.

Responsibilities

• Plan and execute comprehensive digital marketing campaigns across platforms, including search engines, social media, email marketing, and display advertising.
• Define and track key performance indicators (KPIs) for digital campaigns, optimizing strategies for maximum effectiveness.
• Lead online advertising efforts by managing pay-per-click (PPC) campaigns, including Google Ads and social media ads (Facebook, Instagram, LinkedIn, etc.).
• Optimize ad spend based on performance metrics to achieve the best ROI.
• Oversee the development and optimization of website content to improve organic search rankings and drive traffic.
• Work closely with content teams to ensure SEO best practices are followed, including keyword research and on-page/off-page SEO tactics.
• Create and manage the company's social media presence, ensuring consistent messaging and engagement across all platforms.
• Analyze social media performance, providing insights and recommendations for improvement.
• Oversee the development and execution of email marketing campaigns, ensuring high engagement and conversion rates.
• Develop lead-generation strategies and manage the customer database for targeted campaigns.
• Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, or similar platforms.
• Provide regular reports on KPIs, trends, and areas for improvement to senior management.
• Collaborate with sales, product development, and design teams to ensure marketing strategies align with business goals.
• Coordinate with external agencies, freelancers, or vendors as needed for campaign execution.
• Keep abreast of industry trends and emerging digital marketing technologies.
• Test and experiment with new digital tools and platforms to improve marketing effectiveness.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing, with a proven track record of success.
• Strong knowledge of SEO, SEM, PPC, and social media marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Experience with marketing automation tools (Klaviyo, HubSpot, Marketo, etc.) is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, project management, and leadership skills.

Nice-to-haves

• Results-oriented with a passion for digital innovation.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinker with the ability to solve problems and adapt to changing market conditions.

Benefits

• Competitive salary ranging from $80,000 to $100,000 per year.