Marketing Manager - Boston USA

Ccm Hockey - Boston, MA

Full-time - Mid Level

Boston, MA

Apparel Manufacturing

About the position

The Marketing Manager at CCM Hockey is responsible for developing, leading, and executing a local go-to-market (GTM) plan in the USA, aligned with CCM's global strategic direction. This role focuses on enhancing the brand image and awareness through impactful marketing strategies across various consumer touchpoints, including social media, retail, partnerships, and events. The position requires building strong relationships within the hockey community and ensuring consistent brand messaging across all platforms.

Responsibilities

• Lead the development and execution of the local GTM plan for the USA following CCM Global strategic direction.
• Collaborate with the Global marketing team to plan, implement, and develop effective marketing campaigns aimed at growing brand awareness and consumer demand in the USA.
• Build strong relationships with the local hockey community, media outlets, influencers, retailers, clients, and partners.
• Work in collaboration with key stakeholders to ensure brand and product messaging are consistent across all consumer and customer touchpoints.
• Act as the key point-person representing CCM USA for marketing/brand related interactions.
• Lead and develop the local marketing organization in the USA, including Trade and Brand activators.

Requirements

• Business degree
• 8-10 years experience in marketing
• Strong strategic thinking skills
• Excellent organizational and time management skills
• Strong presentation, written, and verbal communication skills
• Proficiency in Microsoft Excel, Email, Word, and PowerPoint
• Experience in the sporting goods industry is an asset
• Passion for sports (hockey) is considered an asset

Nice-to-haves

• Experience in the sporting goods industry
• Passion for sports (hockey)

Benefits

• Competitive salaries, including a performance-based bonus program
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1
• Group retirement pension plan with employer matching (up to 5% of base salary)
• 3 weeks of vacation per year prorated as of your start date
• Flexible work schedule
• Discounted prices on CCM products
• Free gym
• Fun social events throughout the year